Update to prevent Google search from displaying results with low quality and similar content

Google is constantly improving its search results to provide useful and relevant information. Thousands of updates based on hundreds of thousands of quality tests in 2021, and another update rolling out in the coming weeks to help you find high-quality, unique articles. It is scheduled to be

More content by people, for people in Search

“People know that content that is designed to persuade readers to click instead of providing information is useless,” Google explains. That's why, starting week 4 of August 2022, we're making improvements to make it easier for you to find useful content created by or for people. This is in addition to our ongoing efforts to rank high-quality product review content since 2021, with a wide range of content to reduce low-quality content and make it easier for searches to find useful content that feels authentic. It is part of an ongoing effort.

Measures to deal with content that is mainly created to be displayed high in search engines are described as ``helpful content updates'', and low-quality content that is not original is high. will not be ranked as In particular, it improves search results related to online education, arts, entertainment, shopping, and technology.

One example is information about new movies, where reviews compiled from multiple sites do not provide perspective beyond what is available elsewhere and are not very helpful when seeking new information. 'helpful content update' shows results that contain more unique and authoritative information, so you're more likely to read something you've never seen before.

We've also updated our product reviews to be more useful and detailed. Future updates will ensure that you can find the most useful information when considering a product purchase.

In the coming months, Google plans to expand its efforts to make it even easier to find original content by real people.