Why is Amazon flooded with 'unheard-of branded products sold by mysterious companies'?



If you're trying to buy a variety of products on Amazon, you've probably got a ton of 'unheard-of branded products sold by a mysterious company' in your search results. Former poker player and entrepreneur Cole South explains why Amazon is so full of these products.



South takes the seller 'DOTTA VR' as an example of a company that sells a mysterious brand on Amazon. DOTTA VR has received as much as 20% negative feedback ...



The contact information is random, and even if the product you purchased is injured due to a defect or defect, it is highly unlikely that you will be relieved. In fact, in the past, a woman who had one eye blinded by a retractable dog leash purchased from Amazon filed a lawsuit against Amazon for not finding a representative of the company that sold the product, The Furry Gang. It was . South points out that Amazon is indiscriminately inviting foreign manufacturers and distributors to the root cause of these malicious sellers rampant on Amazon. 'This has a terrible impact on customer safety, turning Amazon into a complete flea market,' he said.



South points out that more than 90% of malicious sellers operating on Amazon are Chinese companies. The names these companies reveal are fake, and even if they are banned by Amazon for selling dangerous products, they will open new accounts the following week. In fact, buying and selling Amazon sales accounts seems to be a big business in China, and South said that various companies are doing black hats that confuse SEO in malicious ways and confuse Amazon's platform. I am.

One of the tricks used by malicious Amazon sellers is to 'bribery Amazon employees to find profitable keywords in competitors' advertising reports or get email addresses of customers who have left negative reviews. To do. ' It is said that this information is available for a few hundred dollars (tens of thousands of yen).



In addition, there is a method of 'hijacking the page of a product that has already been discontinued, selling their new product on the same page, and making the reviews attached in the past look like the new product' ...



Techniques such as 'adding keywords such as' cure cancer 'and' pesticide 'to the back end to make it easier to be displayed at the top.'



A method of 'requesting a large number of bots and subcontractors, registering a large number of their products in Amazon's' wish list 'and displaying them at the top of the search results'



Even methods such as 'take over the Amazon account of a competitor and replace the image without permission' have been devised.



South warns that these companies are extremely dangerous, downplaying the 'safety' that the average company carefully checks. As a way to protect yourself on Amazon, except for those who say, 'It's okay if you can buy a cheap and early arrival product, and it doesn't matter if it's unsafe,' South said, 'The brand is legal and the seller. Also make sure that it matches the brand name and that Amazon itself is the seller. '



We also recommend checking the number of reviews and sorting them in 'latest' order to see the reviews that the most recent customers have given to your product. Older reviews are less relevant to the current product and, in the worst case, may be reviews of unrelated products that have been discontinued in the past.



South says he loves Amazon as a customer because Amazon has played a lot of roles in getting his e-commerce business off the ground, although Amazon sometimes sells very dangerous products. increase. But 'it's sad to see the fate of Amazon's marketplace, and it doesn't seem like Amazon cares about it,' he said.



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