Jul 07, 2022 10:38:00

Amazon announces that it will add a paid subscription plan for food delivery services to Prime membership benefits at no additional charge

Amazon, ahead of

Prime Day , which will be a big sale once a year from July 12th to 13th, announced that it will offer one year's membership of Grubhub , a food delivery service, for free to Prime members in the United States. If the target person orders more than $ 12 (about 1600 yen) on Grubhub, the delivery fee will be free.

Amazon Celebrates Prime Members With New, Exclusive Offers and Experiences | Business Wire
https://www.businesswire.com/news/home/20220706005280/en/Amazon-Celebrates-Prime-Members-With-New-Exclusive-Offers-and-Experiences/

Amazon Prime subscribers now get Grubhub Plus free for a year --The Verge
https://www.theverge.com/2022/7/6/23196375/amazon-prime-free-grubhub-plus-food-deliveries

According to Amazon, Grubhub Plus, a membership of Grubhub, is a service that can be used for $ 9.99 (about 1360 yen) per month, but Prime members can use it for free for one year. However, after one year, it will be automatically considered as continuous use and monthly billing will start.

Amazon provided the food delivery service ' Amazon Restaurants ' in 2015, but it was discontinued in 2019 due to competition with other companies in the same industry such as Uber Eats and DoorDash.

However, Amazon has not given up on food delivery services, investing in Deliveroo, a European food delivery service in 2019, and offering Deliveroo Plus as a benefit for prime members in the UK in 2021. Behind the scenes of offering Grubhub Plus to Prime members, Amazon has acquired a 2% stake in Grubhub and is aiming to acquire up to 15% in the future.

Grubhub CEO Adam Duvit said, 'Amazon is redefining convenience with Prime Benefits, making many new consumers aware of the value of Grubhub Plus, while at the same time adding to partner restaurants and courier drivers. I am confident that it will bring business. '

In addition to Grubhub Plus, Amazon announced that the trailer of the 'Lord of the Rings ' original TV series ' The Rings of Power ' scheduled to be released in September 2022 will be released only to prime members for 48 hours only. I am.