'Diablo Immortal', which has tampered with 'Xi Jinping = Pooh', has been postponed to release in China

The mobile game app ' Diablo Immortal ' released on June 1, 2022 was criticized by users due to strong billing factors , but it got off to a good start with sales of about 3.2 billion yen in two weeks after its release . I did. Such Diablo Immortal was scheduled to be released in China on June 23, 2022, but just before the release, it was announced that the release will be postponed for 'optimization of user experience'. According to some media reports, the postponement of the release was attributed to the contraindication in China that 'associates President Xi Jinping with'Winnie the Pooh'' .

《Diablo Immortal: Immortal》 Postponement Announcement _ 《Diablo Immortal: Immortal》
https://di.blizzard.cn/news/update/20220619/34092_1024862.html

'Diablo Immortal' delayed indefinitely in China just before its planned release date | Engadget
https://www.engadget.com/diablo-immortal-china-delay-weibo-netease-blizzard-200834353.html

Diablo Immortal, which was released on June 1, 2022 in countries around the world, including Japan, was scheduled to be released in China on June 23, 2022. However, on June 19, 2022, with only a few days left until the release, it was announced on the official Chinese website of Diablo Immortal that the release in China would be postponed due to 'optimization of the gaming experience'. The postponement notice states that the item will be distributed as an apology for the postponement, but does not mention the planned release date and time after the postponement.

In addition, the official account of Diablo Immortal opened in the major Chinese SNS 'Weibo' has stopped posting since June 6, 2022, and at the time of writing the article, it is newly posted due to 'violation of related laws and regulations'. Is prohibited.

Some media have posted a post on May 22, 2022 that Weibo's official Diablo Immortal account associates President Xi Jinping with 'Kuma no Pooh' as a reason for the postponement of Diablo Immortal and the ban on posting on Weibo. I'm giving you something.

President Xi Jinping is sometimes accused of being similar to 'Winnie the Pooh' on the Internet, but in China, the live-action movie ' Christopher Robin ' is banned from screening , and the story is said. It is taboo to associate President Xi Jinping with 'Winnie the Pooh' when the comedian who tampered with the movie disappeared .

In 2019, it turned out that the in-game graphic of the horror game 'Devotion', which was highly acclaimed worldwide, says 'Xi Jinping Pooh's stupid', and it will be temporarily deleted from the game sales platform Steam. A situation has occurred . After that, the publisher 'Indievent', which was in charge of selling the devotion DEVOTION in China, was stripped of its business license . If the cause of this Diablo Immortal release postponement is due to the material, it is possible that the postponement will be prolonged.