Until the legendary designers who supported Apple's glorious days left the company

Speaking of Apple, it is a company that has released many popular products such as iPhone and Mac, and has many fans who are fascinated by its beautiful and functional design. Fast Company describes how the legendary designers who supported Apple's golden age left Apple.

Inside the dissolution of Apple's legacy design team
https://www.fastcompany.com/90741719/inside-the-dissolution-of-apples-legacy-design-team

◆ Jonathan Ive
Former Apple Chief Design Officer Jonathan Ive is a designer who has designed many of Apple's major products such as iMacs, MacBooks, iPods, iPhones, and iPads, and Apple was named after the death of founder Steve Jobs . A person who was expected to carry on his back . However, Ive retired from Apple in 2019 and abandoned his position as Chief Design Officer.

Jonathan Ive, who has worked on the design of iPhone etc., to establish a new company 'Love From' independently --GIGAZINE

In 2015, Ive said he was fighting growing anxiety within Apple's design team, from a position in charge of design in software and hardware called 'Senior Vice President of Design' to 'Chief Design Officer (Chief Design Officer). Person) ”has been promoted to the post. As a result, Richard Howarth, who has been involved in the development of the iPhone from the beginning, has been appointed as the vice president of the industrial design division, which Ive has held the reins for a long time.

Johnny Ive, who has designed many Apple products, decided to move away from soft and hard design --GIGAZINE

The change in the leader of Apple's industrial design division 'created an unprecedented tension in the group,' says Fast Company. Mr. Ive, who had led the industrial design department until then, said that it was 'the final decision itself for the team', but Mr. Haworth, who succeeded him, did not have such power. Therefore, in the industrial design department after Mr. Ive left, it seems that executives in charge of engineers and people with long careers have increased to increase their influence, and Mr. Haworth, who was given a difficult habit by engineers, ran for self-protection. He said that he was often upset.

◆ Danny Costa
Under Haworth, who succeeded Ive and was described as having 'a rare talent as a designer,' the design team led by designer Danny Costa has been working on a complete redesign of the iPad for over a year. Spent months and days. Mr. Costa was also involved in the design of the first iMac called 'Bondai Blue' released in 1997, and the design team he leads is a person with a 'sophisticated curve' reminiscent of the first iMac. It seems that he designed a lightweight iPad that fits in his hand.

However, Apple's operations team has decided that the new iPad needs to include some new features. In that case, new components, new logic boards, etc. will be required, and it will cost billions of dollars (hundreds of billions of yen) to manufacture a new one, so it will take several years to recover the investment. .. Under the influence of this decision, the release of the new iPad designed by Mr. Coster was postponed.

Apple's decision to focus on cost recovery seems to have frustrated the design team, including Costa. This led Costa to leave Apple and move to the action camera GoPro. This is a hot topic as the first case of a core member of Apple's renowned design team leaving the company.

◆ Chris Stringer
Chris Stringer, lead designer for Apple's HomePod smart speaker project, retired after the release of the HomePod. Mr. Stringer was dissatisfied with not being able to place orders such as Uber Eats using Siri like the rival product Amazon Echo, and he said that he was attracted to the development of a more sophisticated smart speaker. So, after retiring from Apple, he founded an audio company.

Summary of what you know about Apple's smart speaker 'HomePod' --GIGAZINE

◆ Imran Shaudori
Imran Schaudri, who worked as a top software designer on Apple's software design team, said he had decided to end his career at Apple during the development of the iPhone X, an iPhone 10th anniversary product.

After joining Apple as an intern in 1995, Mr. Shaudli has played many roles in the company as a member of the team that developed the multi-touch technology for the iPhone. The reason Shaudri decided to leave Apple was that he 'couldn't satisfy his creativity.' These practices have been given by Steve Jobs, who has punished and refused to rehire retirees from Apple, to Tim Cook, who treats retirees equally. It is said that it has become more common since the time of the move.

'IPhone X' haste photo review, everything newly reborn iPhone looks like this --GIGAZINE

Before he retired, Mr. Shaudli told his employees, 'When I listen to the voice of my soul and do something, I feel that the river is flowing in me. This is joy. But sadly this river has dried up and I need to find another new river. ' This seems to have greatly surprised the executives of the design team such as Mr. Ive. The reason was that the email was as if an internal employee, not an outsider, and an influential person within the company said, 'Apple is no longer innovative.' As a result, Apple immediately fired Mr. Shaudri.

On the other hand, Mr. Shaudli complained to a friend that 'Apple misunderstood my comment', and a series of uproar was reported, which led to the result of strengthening Apple's wind from the world. is.