Facebook is making drastic reforms to change the display format to focus on 'recommendations for you'
Facebook, which displays only the posts of people registered by the user, such as family members and friends, is planning to radically reform the display format and display the content of users other than friends as 'recommended'. However, it became clear from the internal materials.
Facebook plans'discovery engine' feed change to compete with TikTok --The Verge
According to internal material from Meta, the Facebook operator, obtained by news site The Verge, Facebook is making changes to a format that actively displays 'recommendations' like its competitor Tik Tok, a single. It was mentioned by Mr. Tom Allison, who is in charge of Meta's application, that the messaging application `` Messenger'' separated from Facebook as an application will be integrated into Facebook again and development will proceed as the same application. ..
Meta has long been concerned about the impact of TikTok, and from inside Meta's information, the company recognizes that 'TikTok is used 2-3 times as much as Instagram among young people, and Facebook's popularity is plummeting.' However, it is clear that he felt that the existence of TikTok was a threat.
Meta adopted TikTok's mainstream usage of 'posting short videos' as 'Reels' on Instagram to rewind, but in 2020 it was 'the most downloaded app ranking'. For the first time, TikTok took the top spot and remained below second in 2021.
Finally TikTok overtakes Facebook to become 'the most downloaded app in the world'-GIGAZINE
Instagram is already ahead of Facebook to promote more 'recommendations' from unfollowed accounts, but Meta explains that these are only about 11% of the total display. .. Some Meta employees are worried that they are too aggressive in imitating TikTok, and the approach of displaying recommendations prioritizes short-term profits and trends. I think there is a real risk of not being able to concentrate on differentiating from other companies, which is the core of the company. '
However, in response to these concerns, Alison has the idea that 'users will always prioritize what they want to share with their friends,' and it is expected that a cautious approach will be taken to reform the display format. increase.
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