Apple acquires AI Music, which uses AI and royalty-free music to create dynamic soundtracks that fit the user's experience and mood
It turns out that Apple has acquired AI Music , a company that 'makes soundtracks using AI (artificial intelligence) and royalty-free music.' The acquisition has already been completed, but the purchase price has not been disclosed.
Apple (AAPL) Buys AI Music Startup --Bloomberg
AI Music is a technology company founded in 2016. The AI Music website has already been closed, but according to the archive , AI Music provided a service to 'make a soundtrack using artificial intelligence and royalty-free music.'
LinkedIn page also states that its goal is to 'provide the seamlessly edited music that customers want, and to create dynamic solutions that fit their audience.' In addition, AI Music has previously partnered with advertising companies to announce an initiative to 'create ads that play different music for each audience.'
The acquisition is expected to enable Apple to enhance audio products such as Apple Music , HomePod mini , and Apple Fitness + .
Apple made many acquisitions by 2020, but in 2021 it is reducing the funds it spends on acquisitions. According to Bloomberg, Apple spent $ 624 million in 2019 and $ 1.5 billion in 2020, but in 2021, that amount was 33 million. It was reduced to dollars (about 3.8 billion yen). This makes AI Music one of the few companies Apple has acquired since 2021.
in Note, Posted by darkhorse_log