DuckDuckGo's Android version application introduces a privacy protection function that blocks trackers such as Google and Facebook
DuckDuckGo , an Internet search engine that protects user privacy, is growing rapidly as an alternative to Google search as data collection by major IT companies attracts attention. DuckDuckGo newly announced that it will introduce `` a new function to block trackers such as Google and Facebook hidden in other companies' applications '' in the Android version application.
We're excited to announce App Tracking Protection for Android is now in beta, a new feature in our app that blocks third-party trackers like Google and Facebook lurking in other apps.— DuckDuckGo (@DuckDuckGo) November 18, 2021
Join the waitlist today! https://t.co/keCDg6zwls
Introducing DuckDuckGo App Tracking Protection for Android
Privacy firm DuckDuckGo launches App Tracking Protection for Android in beta - Neowin
Google and Facebook are known as companies that use user data for content and advertising, but companies collect user data not only for their own apps, but also for many third-party apps. It is said that there is. DuckDuckGo surveyed popular free Android apps and found that over 96% of them had third-party trackers, 87% of which sent data to Google and 68% to Facebook. Also, a survey conducted by AppCensus , an application analysis company, seems to have produced similar results.
The tracker installed in the application can grasp not only the operation performed by the user on the application but also the user's behavior in real time even when the application is not used, and can send data to the company. Data such as where users are, what they are doing, and even how many hours they sleep at night are sent to dozens of third-party companies, and Facebook and Google can create detailed digital profiles of users. Is possible. DuckDuckGo points out that these data can not only be used directly by companies, but also sold to data brokers, advertisers, government agencies, etc.
Apple introduced the privacy enhancement function ` ` App Tracking Transparency (ATT) ' ' from iOS 14.5, allowing the tracking of users by trackers. As a result, advertisers using iOS apps and advertising companies such as Facebook were hit hard , while companies reduced advertising for iOS, which had become less cost-effective, and increased advertising for Android. reported.
Android benefits from Apple's introduction of privacy-enhancing features - GIGAZINE
DuckDuckGo announced on November 18, 2021 that it has released a beta version of App Tracking Protection, a new feature that blocks trackers from third-party companies embedded in the Android version of the app. DuckDuckGo says it's excited to introduce tracker protection to its Android app, as more people around the world use Android than iOS.
When App Tracking Protection is enabled, it detects attempts by apps on the device to send data to third-party tracking companies and blocks user tracking by blocking the request. This mechanism is based on a database owned by DuckDuckGo, which continuously identifies new trackers and provides users with the latest protection.
Users can monitor trackers blocked by app tracking protection in real time from the DuckDuckGo app, as well as see the tracking networks to which the app tried to send data. App Tracking Protection also runs in the background, blocking trackers even when you're asleep.
To enable app tracking protection on DuckDuckGo's Android app, you need to register for a waiting list via the app. First, tap the icon in the upper right corner of DuckDuckGo's Android version application ......
Then tap 'App Tracking Protection' ......
'Join the Private Waitlist' will be displayed, so if you tap it, registration to the waiting list will be completed. No personal information is required to enter the waiting list, and the order will be secured according to the date and time on the device, and you will be notified as soon as it is ready.
At the time of writing the article, app tracking protection is in beta, and there are a few apps that do not block trackers. We also encourage you to send us feedback via the DuckDuckGo app if you encounter any issues, as there may be issues with the app's behavior as a result of enabling app tracking protection.