Amazon announces original smart TV series 'Omni' & '4'



Amazon has announced the Omni and 4 original smart TV series with

its own Fire OS. Alexa-powered smart TVs allow you to work closely with Amazon's products and services.

Introducing the All-New Fire TV Family—Including the First Ever Amazon-Built TVs | Amazon.com, Inc. --Press Room
https://press.aboutamazon.com/news-releases/news-release-details/introducing-all-new-fire-tv-family-including-first-ever-amazon

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New Amazon Fire TVs & Fire TV Stick 4K Max: price, features, release date | Ars Technica
https://arstechnica.com/gadgets/2021/09/amazon-new-4k-tvs-fire-tv-stick-4k-max-announced/

Amazon has partnered with Best Buy , a major consumer electronics retailer, to sell a variety of smart TVs with Fire OS. In addition, Amazon sells original TVs in India from its own brand, Amazon Basic. Apart from these, Amazon has announced two new and unique smart TV series, the 'Omni' and the '4'.

The Omni series is the flagship model of Amazon Fire TV, and the 4 series includes relatively inexpensive models, but all are equipped with a 43 inch or larger 4K LCD panel and Alexa voice recognition assistant. Supports HDR10 and HLG as standard. Both the Omni series and the 4 series have the same basic specifications, and one of the four HDMI ports installed is an HDMI 2.1 port that supports eARC.

The display part also supports variable refresh rates (VRR), but the supported refresh rates are from 48Hz to 60Hz, which does not mean that 'gameplay at 4K / 120fps is possible'. It doesn't support full-array local dimming, and overseas media Ars Technica points out that 'HDR performance and overall contrast are far inferior to the highest level middle-range TVs.'

Equipped with Alexa, search for content using voice recognition assistant, pause program, adjust volume and brightness, switch input, control Alexa compatible smart home device, security camera with picture in picture Video playback of is also possible. In addition, if you use a function called 'Alexa Conversations' that will be released as a beta version in the latter half of 2021, you can ask Alexa 'What should I watch?' And get suggestions for movies and TV programs. It becomes.

Also, if you have an Amazon smart speaker, Echo, you can connect it to your smart TV via the Alexa app and use it as a wireless speaker for your smart TV. In addition, video calls can be used by connecting a webcam, and Amazon plans to support Zoom in the Omni series in the latter half of 2021.

The lineup of Omni series and 4 series is as follows.

◆ Amazon Fire TV Omni series



・ 43 inches: $ 409.99 (about 45,000 yen)
・ 50 inches: $ 509.99 (about 56,000 yen)
・ 55 inches: 559.99 dollars (about 61,000 yen)
・ 65 inches: $ 829.99 (about 91,000 yen)
・ 75 inches: $ 1099.99 (about 120,000 yen)

Only the 65-inch and 75-inch in the Omni series

are compatible with Dolby Vision and Dolby Digital Plus , and the bezel is thinner than the others.

The Omni series has a built-in long-range microphone array, so you can use the voice recognition function even if you call Alexa from anywhere. In addition, since the lower part of the Omni series has a mute button to block the built-in microphone, it is made with consideration for privacy that Alexa is worried about collecting microphone sound. ..

◆ Amazon Fire TV 4 Series



・ 43 inches: $ 369.99 (about 41,000 yen)
・ 50 inches: $ 469.99 (about 52,000 yen)
・ 55 inches: $ 519.99 (about 57,000 yen)

The 4 Series doesn't have a long-range microphone array, so you'll need to use the built-in microphone on the remote to call Alexa.

Various smart TVs by Amazon will be released from October on Amazon and Best Buy in the United States.

Ars Technica asks Amazon about the manufacturers of each smart TV, but hasn't received a response at the time of writing.

◆ Fire TV Stick 4K Max



In addition, Amazon has announced the latest model in the Fire TV Stick series of streaming sticks, the Fire TV Stick 4K Max. The CPU of the Fire TV Stick 4K Max is a 1.8GHz quad-core processor, the GPU is 750MHz, the memory is 2GB, and Amazon describes it as '40% more powerful than the previous model Fire TV Stick 4K'. In addition, it also supports Wi-Fi 6, and in low power mode, power consumption is reduced by 15% compared to the past. However, other detailed specifications have not changed. The selling price is 6980 yen including tax.

In addition, Amazon has just announced that it will be able to play its own cloud gaming service 'Luna' on the Fire TV series.

Amazon announces its own cloud gaming service 'Luna' --GIGAZINE



in Hardware, Posted by logu_ii