Jun 29, 2021 19:00:00

App billing totaling more than 7 trillion yen worldwide will be made in the first half of 2021, up 24.8% from the same period of the previous year

Sensor Tower, an American app research company, reported the results of a survey on app billing and downloads for the App Store and Google Play in the first half of 2021. In the first half of 2021, the total amount of app charges for the App Store and Google Play reached $ 64.9 billion (about ¥ 7,172 billion), which is 24.8, compared to the $ 52 billion (about ¥ 5,746 billion) recorded in the first half of 2020. It is said that it exceeded%.

Global App Spending Approached $ 65 Billion in the First Half of 2021, Up More Than 24% Year-Over-Year
https://sensortower.com/blog/app-revenue-and-downloads-1h-2021

According to Sensor Tower, the total billing for the App Store and Google Play was $ 52 billion in the first half of 2020 and $ 64.9 billion in the first half of 2021, 24.8% of the same period last year. Is also increasing. However, it seems that the growth rate from the first half of 2019 to the first half of 2020 was 29.3%, and the growth rate itself is decreasing.

The changes in the total billing amount of the App Store and Google Play are as follows. Looking at each store, the amount charged on the App Store increased by 22.1% from $ 34 billion (about 3,757 billion yen) to $ 41.5 billion (about 4,586 billion yen), and the amount charged on Google Play was 18 billion. It increased by 30% from the dollar (about 1.899 trillion yen) to 23.4 billion dollars (about 2.586 trillion yen). Regarding the higher growth rate of Google Play, Sensor Tower said, 'Markets such as the Philippines, where the new coronavirus infection (COVID-19) is continuously affected, are driving.'

The billing amount rankings for non-mobile game apps are as follows. Looking at the ranking of the App Store and Google Play together, the short movie sharing app 'TikTok (combined with Douyin of the Chinese version of TikTok)' is ranked first. According to Sensor Tower, consumers spent more than $ 920 million on TikTok in the first half of 2021. The second place in the billing amount is the video platform 'YouTube', the third place is the dating app 'Tinder', the fourth place is the manga / novel application 'Piccoma', and the fifth place is Disney's streaming service 'Disney +'. I am.

On the other hand, the total number of app downloads in the first half of 2021 for the App Store and Google Play is estimated to be 72.5 billion, an increase of 1.7% from 71.3 billion in the first half of 2020. This growth rate is well below the 25.7% from the first half of 2019 to the first half of 2020. Looking at the number of downloads by app store, the App Store decreased by 10.9% year-on-year, and Google Play increased by 6% year-on-year. This is because the influence of COVID-19 has diminished in the United States where there are many iOS users, while the influence of the pandemic is still strong in India where there are many Android users.

The ranking of the number of mobile application installations is as follows. Looking at the combined ranking of the App Store and Google Play, 'TikTok', 'Facebook', 'Instagram', 'WhatsApp', 'Telegram', and 'Messenger' follow, and Zoom, which was 3rd in the first half of 2020, is 7th.

In addition, the changes in the billing amount for mobile games, which account for the majority of app billing, are as follows. In the first half of 2021, the App Store increased 13.5% year-on-year to $ 26 billion (about 2,873 billion yen), and Google Play increased 24.7% year-on-year to $ 18.7 billion (about 2 trillion yen). The total amount of both stores increased by 17.9% from the same period of the previous year to 44.7 billion dollars (about 4.94 trillion yen). The growth rate from the first half of 2019 to the first half of 2020 is 25.5%, and the growth rate from the first half of 2020 to the first half of 2021 seems to be sluggish. Instead, it shows that the growing interest in the extreme situation of the COVID-19 pandemic later normalized. '

This is the billing amount ranking for each game application. Looking at the combined rankings of the App Store and Google Play, 1 place '

king Sakae耀(Honor of Kings) ', 2-position ' PUBG Mobile ' third place ' original God has continued with', is in 10th place 2021 'Uma Musume Pretty Derby ' released in February of the year is ranked in.

The transition of the number of downloads of mobile game applications is as follows. The number of downloads in the first half of 2021 was 28.1 billion, down 1.4% from 28.5 billion in the first half of 2020. Sensor Tower points out that this is also a change that accompanies the calm of the COVID-19 pandemic. In the first half of 2021, the App Store had 4.4 billion downloads, down 22.8% year-on-year, and Google Play had 23.7 billion downloads, up 3.9% year-on-year.

The ranking of the number of downloads of game apps is as follows, and '

Join Clash 3D ', which won the 1st place in the Google Play ranking, has also won the 1st place in the overall ranking. Garena Free Fire , High Heels , Bridge Race , and Among Us follow in second place and below in the overall ranking.

In addition, in the first half of 2021, the total amount of application charges in the book category reached 1.1 billion dollars (about 122 billion dollars), an increase of 58% from 720 million dollars (about 79.6 billion yen) in the first half of 2020. In addition, total app billing in the sports category increased 65% year-on-year to $ 491 million (about 54.3 billion yen), and total app billing in the entertainment category increased 49% year-on-year to $ 4.4 billion (about 54.3 billion yen). 486 billion yen) is recorded.

Looking at the growth rate of app downloads by category in the first half of 2021, the number of apps in the 'weather' category increased by 80% year-on-year to 383.2 million times. This may be due to a growing desire to go outdoors after a lengthy blockade of the city and an increase in bad weather worldwide.