Possibility of adding `` function to limit application tracking '' from Android 12, but also pointed out that `` income of 14 trillion yen will be reduced ''

It has been pointed out that Google may implement ``a function that allows users to refuse tracking of apps and websites'' from Android 12 , the next version of Android. However, it is reported that some within Google are concerned that 'advertising revenue of $ 130 billion (about 14 trillion yen) per year may be adversely affected.'

Google Struggles to Match Apple on Smartphone Privacy Changes — The Information
https://www.theinformation.com/articles/google-struggles-to-match-apple-on-smartphone-privacy-changes

Google Planning to Take 'Baby Step' Approach to New Privacy Features for Users - MacRumors
https://www.macrumors.com/2021/05/17/google-planning-baby-steps-for-privacy-features/

According to the testimony of Google officials, Google is 'trying to install a function that makes it impossible for application developers to track 2.5 billion users using Android smartphones.'

Although it is a tracking restriction function that has not been implemented on Android, Apple announced a similar function in 2020 and has been testing since the beta version of iOS 14.4.

Apple tests pop-up display for restricting ad tracking in beta version of iOS 14.4 - GIGAZINE

And with iOS 14.5 released in April 2021, App Tracking Transparency (ATT) was officially released. A survey conducted in May 2021 found that nearly 90% of users refused the app's ad tracking.

Clearly most iPhone users refuse user tracking by apps from ATT enabled in iOS 14.5 - GIGAZINE

Overseas media The Information reports that 'Google plans to add functions similar to ATT to Android 12.' According to people who have seen the announcement in advance, the feature that Google will install can restrict apps from accessing the camera, location information, and other permissions.

However, some inside Google oppose adding this ATT-like feature to Android 12, The Information said.

Unlike Apple, which provides devices and services, Google will earn approximately $31.88 billion (approximately ¥3.47 trillion, excluding YouTube) in the first quarter of 2021 (January to March) alone. The business has become Google's core business . Those who oppose the addition of new features are concerned that restricting app tracking will adversely affect Google's important advertising business.

The preview of Android 12 will be announced at Google's annual developer conference ' Google I/O 2021 ' starting at 2:00 am on Wednesday, May 19, 2021, Japan time, but ATT will It is expected that similar functions will be revealed in stages.