YouTube announces new index 'VVR' showing 'viewing rate of violated videos'

YouTube has released an indicator of how many videos that violate the policy are viewed on YouTube, the Violative View Rate (VVR) . YouTube claims that 'YouTube videos are improving' as VVR tends to decline.

Violative View Rate

YouTube shares how many people watch problematic videos before they're removed --The Verge

YouTube states that it has added a new indicator, VVR, to YouTube's community guidelines. The VVR will be measured quarterly and will be revealed as part of the transparency report.

VVR is calculated by measuring the number of views of each video by determining whether the content reviewer violates YouTube policy with a sample selected from videos published on YouTube. .. However, because the policy change will change whether the video is violating or not, VVR will go up and down a little depending on the timing.

Below is a graph showing the transition of VVR from the 4th quarter of 2017 to the 4th quarter of 2020, showing that VVR has decreased over 3 years.

According to YouTube, VVR in the fourth quarter of 2017 (October-December) was around 0.7%, compared to around 0.7% immediately after incorporating machine learning into crackdown on violated content. Has dropped to about 0.16%. YouTube says that the decrease in VVR by more than 70% compared to the fourth quarter of 2017 is due to the effect of machine learning.

However, VVR will not be affected for content that is not deleted depending on the content of the violation, such as 'videos that violate YouTube's advertising guidelines but do not violate the community guidelines'. It also doesn't take into account anything that is ambiguous as to whether it violates the rules. As a result, VVR does not accurately reflect 'whether YouTube is reliably excluding content that violates policy.'

Even so, YouTube has billions of video views per day, which is so huge that it is practically impossible to grasp the whole picture. 'We believe VVR is the best way to understand the impact of harmful content on viewers and identify where to improve,' YouTube said.

Jennifer O'Connor, Head of Trust and Safety at YouTube, said, 'VVR is accountable to YouTube to protect users from harmful videos on YouTube and provides a clear picture of progress. I commented.

in Web Service, Posted by log1i_yk