CEO Tim Cook talks in an interview about Apple's automatic driving car and AR glass development

Apple CEO Tim Cook responded to an interview with The New York Times, answering a variety of questions about new hardware such as the Apple Car and Apple Glasses, which are rumored to be developed, to competing companies such as Facebook and Epic Games.

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It has long been reported that Apple might enter the automotive market. From around the end of 2020, there have been reports that `` Apple is planning to develop an automatic driving car in cooperation with partner companies ''.

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In response to these reports, Cook said, ``In my opinion, the autonomous system is the core technology.One step behind that is the self-driving car, which in many ways is the same as a robot. There are many things that can be done with a type system,' he said, not focusing on self-driving cars but on autonomous systems themselves.

In addition, Cook said, ``We are investigating so many things in-house.Many of them do not see the light of day, but this does not mean that it will not come true.'' About the automatic driving car While suggesting that they are working on something, he said he does not know if it will take shape as a formal product or service.

In addition, the interviewer is asking a straight-ball question, ``Are you working on the development of an automatic driving car?'', but CEO Cook refrains from commenting.

Apple and electric car maker Tesla do not have a direct relationship, but it has been pointed out that Apple has hired several former Tesla employees , and Tesla founder Elon Musk said, `` I have tried to sell Tesla to Apple in the past,' and reports about the relationship between the two companies are often popping out.

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When asked to comment on Elon Musk and Tesla, Cook said, ``As you know, I have never spoken to Elon, but I have great admiration and respect for the company he founded. Tesla It has done an incredible job of staying at the top of the electric vehicle market for such a long period of time.'

Apple has announced that it will revise its privacy policy so that all apps distributed on the App Store require user permission for the use of advertising identifiers and IDFA . As part of this, Apple will implement a new feature, App Tracking Transparency (ATT), in iOS 14.5, which will be delivered soon. As a result, apps will need to obtain user permission in order to track users or access IDFA.

In response to this ATT, Facebook warned that `` targeting advertising will become difficult and advertising revenue will decrease dramatically '', claiming that small and medium-sized enterprises will be greatly damaged .

Facebook warns that ``revision of iOS 14 privacy policy will make targeting advertising difficult and advertising revenue will drastically decrease''-GIGAZINE

In response to such a backlash from Facebook, Cook CEO has left the choice of whether or not to track advertisements on his Twitter account to the user,and it is not completely impossible to track users. Iclaim no .

Furthermore, in an interview with the New York Times, Cook said, ``Currently, other companies' apps track users to understand their thoughts and actions, and monitor their behavior on the web 24 hours a day, 365 days a year. ATT aims to change this situation by adding pop-ups to tracking and asking whether users agree to be tracked. If it is OK, it will be the same as before, otherwise it will not be tracked, ”he explains again what ATT is aiming for.

In addition, Cook said about AR, ``Everyone thinks AR is great.In addition, if AR can be used to add charts and other displays to reinforce the discussion, It could be great, and with so many different areas of health, education, gaming, and retail thinking about using AR, we can say that AR is already ubiquitous in some areas. If you look at it, I think AR has greater potential, so AR may play a very important part in Apple's future,' he said, suggesting his efforts in AR-related technologies. increase.

In addition, Apple is expected to release AR / VR helmets of over 100,000 yen in 2022, AR glasses in 2025, and AR contacts in 2030.

Prediction that Apple will release AR / VR helmets of over 100,000 yen in 2022, AR glasses in 2025, and AR contacts in 2030 - GIGAZINE

In addition, regarding the legal battle between Apple and Epic Games , Cook said, ``It is mandatory to follow the rules and guidelines of the App Store, and Epic Games has followed this for many years. We changed the specs, which was kind of a deceptive move, and that's why we took it to court.We explained the privacy and security aspects of the App Store, and we challenged this claim. I am confident that there is no mistake,' he said.

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Several companies, including Epic Games, have criticized that ``the fees collected by the App Store are unreasonably high,'' and the fact that iOS basically allows you to install apps only from the App Store is a problem. increase. However, Cook points out that if sideloading to install apps from outside the official app store becomes possible, ``the privacy and security of the iPhone will be hit.''

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