Google announced that it will cut Play Store fees in half, unlike Apple, there will be no increase even if revenue increases

by Yuri Samoilov

Google collects 30% of the sales of apps distributed on the Play Store in the first year and 15% in the following years as a commission, and the app developer says that the commission is too high. Is up. In response to these criticisms, Google announced that from July 1, 2021, the fee charged for the portion of annual revenue less than $ 1 million (about 109,090,000 yen) will be reduced to 15%. ..

Android Developers Blog: Boosting developer success on Google Play
https://android-developers.googleblog.com/2021/03/boosting-dev-success.html

Google undercuts Apple with new 15% revenue share for Play apps | Ars Technica
https://arstechnica.com/gadgets/2021/03/google-undercuts-apple-with-new-15-revenue-share-for-certain-play-apps/

Google Play revenue cut lowered to 15% on first $ 1m | GamesIndustry.biz
https://www.gamesindustry.biz/articles/2021-03-16-google-play-revenue-cut-lowered-to-15-percent-on-first-usd1m

Sameer Samat, Vice President of Product Management at Google, said on March 16, 2021, 'For the portion of the fee for revenue of apps and services generated through the Google Play store, up to $ 1 million in annual revenue. Will reduce it to 15%. ' It is said that 99% of developers using the Play Store are eligible for the fee reduction.

In November 2020, Apple launched a program to 'reduce the App Store fee rate to 15% for small businesses with annual revenue of less than $ 1 million in the previous year', and fees for small and medium-sized developers. Google will follow the movement to halve.

Apple launches a program to reduce the App Store's 30% commission to 15%, what are the requirements? --GIGAZINE

by Glen Bledsoe

Under the above App Store Small Business Program, which Apple has been applying since January 1, 2021, the fee for developers who earned more than $ 1 million in the previous year will return to 30% from the following year, but Google In the case of, the discount will continue to be applied even if the revenue exceeds $ 1 million. For example, in the case of Apple, when a developer's revenue reaches 1.2 million dollars (about 130,940,000 yen), the fee will be increased to '30% for the entire 1.2 million dollars', but in the case of Google, 'up to 1 million dollars' The fee is 15% and the $ 200,000 fee is 30%. '

In this regard, IT news site Ars Technica commented, 'This is by no means a small amount except for top-class successful companies.' He pointed out that the fee reduction system on the Google Play store has a greater benefit to small and medium-sized developers than Apple's program.

Fee changes in the Google Play Store will be effective from July 1, 2021. Samat says he will release more detailed information in the coming months.