Mar 01, 2021 20:00:00

When is the best time to post the content you want to buzz on each SNS?

Even if the content of SNS posts is excellent, if the timing is wrong, it will be buried in other posts and will not be noticeable and will not be talked about easily.

Since the timing of posting is very important, Blog2Social , which provides a plugin for automatic posting and scheduling of social media, analyzes 60,000 posts by bloggers and companies around the world, Facebook, Twitter, On each platform such as Instagram, LinkedIn, and Pinterest, we are deriving when it is effective to post. It's an average value, so it doesn't apply to all posts, but it's something you need to know to maximize reach.

The Best Times to Post Your Social Media Updates in 2021 [Infographic] | Social Media Today
https://www.socialmediatoday.com/news/the-best-times-to-post-your-social-media-updates-in-2021-infographic/593185/

First from Facebook. The clock illustration shows that the optimal timing for posting is from 13:00 to 16:00 and from 18:00 to 22:00. Posting is best done twice a day, and it's also shown that the timing of getting a response from your viewers varies from content to content. Basically, it is easy to get a response from 15:00 to 16:00, but B2B content is easy to get a response from 13:00 to 16:00 on Thursdays and Fridays and weekends. On the other hand, postings by 14:00 on weekdays seem to be difficult to get a response. Also, in all Facebook posts, Tuesday, Thursday, Friday, Saturday and Sunday are said to be the best.

In the case of Twitter, the best time is from 8:00 to 10:00 in the morning, from 11:00 to 13:00 in the afternoon, and from 17:00 to 18:00 in the evening. It seems that it is easy to get a response when commuting in the morning and lunch, and it is difficult to get a response late at night or outside working hours. Posting frequency is good about 3 times a day, and weekdays other than Saturdays and Sundays are the best for posting.

Instagram is best at noon from 11:00 to 13:00 and at night from 19:00 to 21:00. Wednesday is the most responsive, and weekday stories updates are also recommended. On the other hand, it is difficult to get a response on weekends, especially on Sundays. It is said that the posting frequency is suitable once or twice a day.

In the case of Pinterest, the peak of lunch is a little late, from 12:00 to 14:00. Also, it seems that the best timing is from 19:00 to 22:00. Contrary to Twitter, where it's easier to get a response during working hours, it's better to post outside of working hours on Pinterest, and weekends, especially from 12:00 to 14:00, are recommended. On the other hand, it is difficult to get a reaction before 17:00 on weekdays.

LinkedIn has the best time to post from 8am to 10am and 5pm to 6pm, and the days of the week when it's easy to get a response are Tuesday to Thursday. It is difficult to get a response after the evening and on Saturdays and Sundays, that is, except during working hours. The optimal posting frequency is once a day.

Reddit is extreme, and the best posting timing is basically from 6am to 9am and from 8am to 12pm on Sundays. In terms of days of the week, Saturdays, Sundays, and Mondays are the best, and posting frequency is once or twice a day.

Russia's largest social network service, VKontakte (VK), also has an extreme trend, with the best timing from 21:00 pm to 1:00 pm. While Mondays are the most responsive, weekends, especially Saturdays, are less responsive and the timing from 3am to 5am is not recommended. The optimal posting frequency is once or twice a day.

In the case of Telegram, the best time to post is from 10 am to 12 pm and from 5 pm to 7 pm, it seems that weekdays are basically recommended, but for B2B content, weekend afternoons It is said that it is suitable. The optimal update frequency is twice a day.

The best time to post on Google My Business is from 9am to 11am and from 7pm to 9pm. Updates were good on Mondays, Tuesdays, Thursdays, and Fridays instead of weekends, and unlike the others, the posting frequency was 'once a week', which was a small number.

Here is a list of the best posting timings for each social media. The vertical axis shows each social media icon, and the horizontal axis shows morning, noon, afternoon, night, and posting frequency from the left, clearly indicating which social media should be posted at what timing.

This is what happens when the social media icon is displayed at the optimal timing due to the relationship between the day of the week (vertical axis) and the time zone (horizontal axis).