Facebook appeals that 'personally optimized ads help small businesses', counters Apple's privacy protection measures
To limit the use of user data by advertising companies, Apple has stated that it will 'prevent advertising companies from using the
Let's Talk About Why Personalized Ads Matter --About Facebook
https://about.fb.com/news/2021/02/lets-talk-about-why-personalized-ads-matter/
Facebook ad campaign counters Apple IDFA privacy change
Facebook promotes value of personalized ads in new campaign | Reuters
https://www.reuters.com/article/us-facebook-advertising-idUSKBN2AP1UZ
Advertising companies such as Facebook use IDFA and other advertising identifiers to identify users and deliver advertisements tailored to the behavior and interests of individual users on the Internet to enhance the effectiveness of advertising display. However, it was pointed out that the targeted advertising optimized for each user 'collects user's personal information without permission, which is a violation of privacy.'
Therefore, Apple has changed the specifications of the advertising identifier and IDFA used on the iPhone, and revised the privacy policy so that advertising companies can not track users unless the user permits. Already in the beta version of iOS 14.4, we know that when you run the app you will see a 'pop-up that allows / denies ad tracking' and the IDFA limit is in the countdown stage.
Apple tests pop-up display to limit ad tracking in beta of iOS 14.4-GIGAZINE
Facebook claims that the revision of Apple's privacy policy will 'dramatically reduce advertising revenue ', and has taken measures to protect Apple's privacy, such asposting advertisements in newspapers that will have a devastating effect on small businesses. I am strongly repulsive. Meanwhile, Facebook has also reportedly said that Apple has no choice but to accept the change in specifications.
Facebook says it has 'no choice' other than accepting Apple's ad tracking spec changes-GIGAZINE
Meanwhile, Facebook created an advertising movie that emphasized that 'targeting advertising is important for SMEs' and released it on the official website and YouTube. It seems that this advertisement will be displayed for 12 weeks inside and outside the platform, and it will be broadcast as a commercial on TV.
Good Ideas Deserve To Be Found --YouTube
There are many successful ideas out there, but ...
Many of them fail.
Small businesses that have good ideas but low advertising costs lack the ability to appeal to the right users.
Facebook's targeted advertising will help these small businesses deliver their ideas to potential users.
Users find ads that suit their interests, which leads to purchases.
Facebook claims that personalized targeted advertising helps small businesses with good ideas.
According to Facebook, the pandemic of the new coronavirus has forced SMEs into a difficult situation, claiming that marketing in the digital space is important for SMEs to survive. Facebook has complained that limiting the accuracy of targeted advertising due to ad identifier restrictions will result in the loss of the engine for SMEs to survive and grow.
In addition, while Facebook is appealing that 'targeting advertising helps small and medium-sized enterprises,' a class action has been filed in which small and medium-sized enterprises are the plaintiffs, saying that Facebook's advertising index is hype.
'Facebook is not a small business friend,' a class action lawsuit reveals that Facebook was cheating on the accuracy of targeted advertising-GIGAZINE
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