Jan 21, 2021 23:00:00

Google points out that it has 'blocked the privacy efforts of standards bodies' behind the pose to protect privacy

As a leading IT company, Google has been promoting its strong privacy measures for many years and has also been a member of the

World Wide Web Consortium (W3C), a standards body for technologies used on the Web . But behind the scenes, it's been pointed out that Google was working to thwart the W3C's privacy efforts.

Google Blocking Web Privacy Proposals at W3C --CPO Magazine
https://www.cpomagazine.com/data-privacy/google-blocking-web-privacy-proposals-at-w3c/

In October 2019, CPO Magazine, a news site specializing in privacy and security-related information on the web, announced in October 2019, 'Google brilliantly announced the privacy sandbox that decided to abolish cookies in August 2019. Behind the scenes, I found that I was also working to prevent W3C's privacy efforts. '

According to CPO Magazine, Google was the only W3C member to vote against the W3C's working group, the Privacy Interest Group (PING) 's amendment to the charter. At the time, the W3C was worried that many member groups were downplaying web privacy and was aiming to revise the charter with the aim of expanding PING's influence.

Twenty-four of the 25 members who participated in the resolution voted in favor of the amendment, while Google's parent company Alphabet voted against it. Since the W3C is unanimous in principle, Google cast only one negative vote, and the amendment was abolished.

Regarding this, CPO Magazine said, 'Google is devoting itself to privacy measures with just one vote, as if a permanent member of the United Nations Security Council vetoed even one country, the resolution would be unsuccessful. It has ruined the efforts of the W3C working group that was created. This 24 to 1 result shows that Google is not taking privacy issues as seriously as the average person wants them to believe. , Symbolizes Google's deepening isolation. '

by Marc Kubischta

PING is reportedly becoming a stronghold against Google, which is trying to push its privacy policy forcibly. W3C members who compete with Google include Apple and Mozilla, which develops Firefox, but Brave, a browser that emphasizes privacy functions, seems to be the flagship against Google.

From this point, CPO Magazine said, 'The point is how important ad tracking is to Google's business model. Whether or not you can avoid privacy issues and maintain the status quo is directly linked to Google's revenue. Thus, from a purely business perspective, it's easy to see why Google is trying to thwart W3C's initiative on privacy standards. '