Apple Announces Fourth Quarter 2020 Results, Significant Impact of Delayed iPhone 12

Apple has announced its financial results for the fourth quarter of 2020 (July-September). Apple's flagship product, the iPhone, was delayed from September to October each year due to the impact of the new coronavirus, so sales for the quarter did not include the new iPhone at all. Nevertheless, sales in all product categories other than the iPhone recorded double-digit year-on-year growth, with sales of $ 64.7 billion (approximately 6.8 trillion yen).

Apple Reports Fourth Quarter Results-Apple

https://www.apple.com/newsroom/2020/10/apple-reports-fourth-quarter-results/

Apple reports record $ 64.7 billion revenue in Q4 2020 despite iPhone delay | VentureBeat
https://venturebeat.com/2020/10/29/apple-reports-record-64-7-billion-revenue-in-q4-2020-despite-iphone-delay/

Apple earnings show strong iPad and Mac sales can't make up for the iPhone | Ars Technica
https://arstechnica.com/gadgets/2020/10/apple-earnings-show-strong-ipad-and-mac-sales-cant-make-up-for-the-iphone/

Apple's total revenue for the fourth quarter of 2020 was $ 64.7 billion. Apple's flagship product, the iPhone, accounts for a high percentage of the company's sales, but due to the impact of the new coronavirus, the release was delayed until October, so sales of the iPhone 12 were all in the fourth quarter of 2020. Not included. As a result, overall iPhone sales in the fourth quarter of 2020 fell 21% year-on-year to $ 26,440 million. In addition, Apple's net profit for the same period decreased by 7% to $ 1.27 billion (about 130 billion yen).

On the other hand, other product categories have recorded significant sales growth across the board. iPad sales increased 46% year-on-year to $ 6.8 billion (about 710 billion yen), and Mac sales increased 28% year-on-year to $ 9 billion (about 940 billion yen).

In addition, Apple's service division, which has shown significant growth in recent years, recorded sales of 14.55 billion dollars (about 1.5 trillion yen), up 16.3% from the same period of the previous year, more than any product category other than the iPhone. It was a high sales. Apple CEO Tim Cook cites Apple TV + , a unique subscription-based streaming service, as one of the major contributors to increased sales in the services sector. It was pointed out that the Apple TV + service started at the same time as Disney's streaming service Disney +, and it was a slow start compared to Disney +, but Cook said positively about the service. However, Apple has not announced details such as the number of Apple TV + registrants.

Apple also made it impossible to accurately predict revenue in the first quarter of 2021 due to the impact of the new coronavirus. Apple announced four new iPhone models in 2020, iPhone 12 and iPhone 12 Pro are already on sale, but iPhone 12 mini and iPhone 12 Pro Max will be released on November 13, 2020, so Sales of the new iPhone will be reflected in the results for the first quarter of 2020.

It is also reported that CEO Cook said, 'There is something more exciting in 2020,' when explaining to investors about the results for the fourth quarter of 2020. Apple has already announced the new iPhone and announced that it will release the first Mac with Apple Silicon by the end of 2020, so it is expected that the Mac with Apple Silicon will be a surprise.

In addition, due to the delay in the release of iPhone 12 until October 2020, Apple's share of smartphone shipments in the fourth quarter of 2020 fell to the fourth place in the industry, research company IDC announced . According to an IDC survey, Apple's iPhone shipments for the same period were estimated at 41.6 million units, down 10.6% year-on-year. With a 11.8% share of the smartphone market, it has fallen from 3rd to 4th in the industry. Samsung (80.4 million units, 22.7%) has the highest share of shipments, Huawei (51.9 million units, 14.7%), and Xiaomi (46.5 million units, 13.1%).