Oct 06, 2020 10:22:00

Search engine Bing officially renamed to 'Microsoft Bing'

As part of the brand change, Microsoft has announced that it will rename the search engine '

Bing ' to ' Microsoft Bing .' At the same time as the name change, the brand logo has also been changed to a new design.

Microsoft Bing: the search engine that gives back | Bing Search Blog
https://blogs.bing.com/search/2020_10/Microsoft-Bing-the-search-engine-that-gives-back

Microsoft has added the word 'Microsoft' to many products in recent years, including renaming the Windows Store to the 'Microsoft Store' and Office 365 to 'Microsoft 365.'

From around August 2020, Microsoft has been displaying the name 'Microsoft Bing' on Bing's top logo along with the Microsoft logo. Then, in a blog post published on October 5, 2020, we officially announced that we had renamed it to 'Microsoft Bing.'

Bing's old logo with the 'b' motif looks like this.

And Microsoft Bing's new brand logo has a slightly rounded design.

'Did you know that Bing is doing its best in

InPrivate search in Microsoft Edge, quick search in the Windows taskbar, search in Microsoft 365, Microsoft Flight Simulator, and more?' Rebranding from to Microsoft Bing reveals that it aims to integrate search engines into Microsoft's suite of products.

In addition, 'Give with Bing' was announced as an extension of the free program ' Microsoft Rewards ' that allows you to earn rewards in your daily activities.

Give with Bing allows you to get points just by searching and donate those points to a non-profit organization. According to Microsoft, Give with Bing will be available in the United Kingdom, Canada, Australia, France, Italy, Germany and Spain.