Twitter announces that it will extend the option to 'read links before RT' to all users

From the idea that 'In order to deepen the discussion on Twitter, it is better to read the article shared by RT (retweet) in advance', 'If you do not open the link destination of the tweet, before RT The 'Prompt to read linked articles' feature has been tested since June 2020. On September 25th, Twitter reported on the results of the test and announced plans to extend this feature to all users.

We shouldn't have to say this, but you should read an article before you Tweet it.

Https://t.co/Apr9vZb2iI

So, we've been prompting some people to do exactly that. Here's what we've learned so far. ⤵️

— Twitter Comms (@TwitterComms) September 24, 2020

Twitter's Experiment to Get You to Read Stories Actually Worked | Digital Trends
https://www.digitaltrends.com/news/twitter-retweet-experiment-results/

RTs, which share tweets that have already been posted on Twitter, are used to raise a wider range of issues that tweets claim, or to comment and express your opinion on tweets. However, not all users do RT after reading the linked article included in the tweet that RTs, and there are many users who reflexively RT just by reading the title and summary of the linked site.

Twitter, which wants to make discussions on the platform deeper and sounder, seems to think that it is not desirable for users to RT even though they have not read the linked article. 'It's easy for links and articles to get popular on Twitter, which is powerful, but can be dangerous if people aren't reading the content that's spreading,' said Kay von Beykpour, Twitter Product Officer. I will. '

It's easy for links / articles to go viral on Twitter. This can be powerful but sometimes dangerous, especially if people haven't read the content they're spreading. This feature (on Android for now) encourages people to read a linked article prior to Retweeting it. Https://t.co/qdYZ8w9e27

— Kayvon Beykpour (@kayvz) June 10, 2020

Therefore, from June 2020, Twitter has conducted a test of the function 'prompt to read the contents of the link destination before RT' for some users who use the Android application.

Twitter starts testing an option that prompts you to 'read the link first' at RT-GIGAZINE

In the test, if the target user did not open the link included in the tweet that he tried to RT, the following message 'Headline does not tell all stories' is displayed and the article is posted in advance. I was prompted to read the content.

According to the results of a test released by Twitter on September 25, when prompted to read an article, the rate of opening links increased by 40%, and the number of people reading articles before RT also increased by 33%. Also, it seems that some users stopped RT by reading the article before RT, and by knowing the content of the article in advance, they changed their mind that 'it is not necessary to RT this'. I understand.

???? More reading – people open articles 40% more often after seeing the prompt
???? More informed Tweeting – people opening articles before RTing increased by 33%
???? Some people didn't end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts ????

— Twitter Comms (@TwitterComms) September 24, 2020

Following the good results of this experiment, Twitter has announced that it will introduce a feature that 'prompts all users to read the linked article before RT'.