The number of “political message slide shows” surged on Instagram, why are they so dangerous?
On Instagram, where many photos of travel, food, animals, and people are posted, the number of posts centering on a text-oriented “slide show” that sends messages about social issues is increasing. This is not a bad thing because it's a new trend that hasn't been seen in previous posts, but some people are worried that it may have a big impact on politics.
How social justice slideshows made by activists took over Instagram-Vox
https://www.vox.com/the-goods/21359098/social-justice-slideshows-instagram-activism
Instagram has been popular as an SNS centered on photographs, but in recent years, 'letter-centric' 'write a message' slideshow-style posts have been attracting attention. This tendency is particularly high in posts dealing with social issues, and is also common in posts complaining Black Lives Matter protesting police atrocities against African Americans. Below is an example of this, in which Juneteens is spelled out in a colorful and powerful font on a black background, and the slideshow proceeds by pressing the arrow on the right.
A carousel that slides content sideways like a slide show is said to be the 'format that fails to share the most information' in web design, and it is very rare that such a carousel will be popular on Instagram. It can be said that.
According to graphic designer Eric Hu, Instagram's algorithm prioritizes photos over text and prefers content such as attractive people and travel photos. With this tendency in mind, Hu posted in a way that puts text on beautiful photos. Since the carousel has a problem in 'making the user turn the slide', Hu's post clearly shows the swipe instruction as 'SWIPE →'.
The above Hu post was 'liked' 32,000 times, making it more visible than any of Hu's previous posts as a designer at Nike. This is partly because Mr. Hu has taken measures against Instagram's algorithm, but at the same time, it is also considered that Instagram's growing interest in political messages.
Instagram account ' soyouwanttotalkabout ', which says 'Graphical slideshows analyze progressive politics and social issues,' offers a slideshow that focuses on text rather than photos, but has already won over 1.17 million followers. I will. Soyouwanttotalkabout was created by a person named 'Jess' who works as a marketing consultant in New York. According to Jess, soyouwanttotalkabout originally used dark backgrounds such as mustard yellow and olives, but in the end, it became common to use calm pink and yellow. 'I'm trying to appeal to people who aren't interested in politics,' Jess said. 'I'm also trying to reach people of my age, who don't know where to start discussions, and millennials who don't. I'm trying to sue.'
so you want to talk about...(@soyouwanttotalkabout) • Instagram photos and videos
https://www.instagram.com/soyouwanttotalkabout/
Hu analyzed that the successful slideshow graphics on Instagram are 'overdesigned, colorful and weird', 'it's terrible from a design perspective, but it's a platform It's an 'instant-looking' product that suits our needs.'
There are also companies that use such movements on Instagram for advertising and marketing. Instagram account of clothing brand 'chnge' covers various topics on social justice such as police reform, international issues and climate change. By addressing such topics, we are sending a message that we are 'consumer friendly.'
CHNGE™ (@chnge) • Instagram photos and videos
https://www.instagram.com/chnge/
Many brands and organizations such as Nike and NBA use the method of dealing with social issues in marketing itself, but due to 'packaging of political messages' performed by soyouwanttotalkabout and chnge, political support movements are neglected. Some people are worried that they will be taken.
Sociologist Eve Ewing said, ``While such graphics are useful as educational tools, the spread of'Race Justice Explainers' posts can make complex problems both harmful and wrong in a simple way. 'They are activists and scholars who cannot be trusted because they do not belong to the organizations or people responsible for their mistakes,' he pointed out.
The Mark Stenberg's journalists that occurred 'Facebook of Instagram' was mentioned . In the 2016 US presidential election, Facebook was used as a tool of political instigation, but as of 2020, Instagram has the same problem. 'Both exist in times of political turmoil and encourage users to send a political message on the platform. Both allow users to post and share any post.' And neither Is also owned by Facebook,' says Stenberg.
Facebook and Instagram announced that they will perform moderation targeting misinformation of the new coronavirus, but on the other hand it is very difficult to track the above 'text written in the image' instead of the text There is a technical problem. Most of the slide shows on Instagram at the time of article creation are believed to be aimed at 'information provision' rather than 'deceiving users', but due to the high degree of attention of the slide show, another move in the future There is a possibility that will be born. In dealing with political opinions, it's important to know the post's identity and identity, and whether you have enough knowledge to deal with the issue. This is 'immediately good for what you see. There is a problem that it is incompatible with the behavior of Instagram users who “press, tag and repost”.
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