Facebook introduced a new policy for SNS censorship problem after stock price decline, but the movement of 'boycott Facebook' does not stop

Mr. George Floyd of black men have been killed by undue restraint by the police incident in response to, in the United States has been intensified protests, has been strengthening of hate speech measures are determined for the same time SNS. While Twitter labels Trump's SNS posts that suggest violence, Facebook has been accused inside and outside the company of consistently ``not performing any censorship'', large scale by advertisers Developed into a simple boycott movement. And after being reported that Facebook's market capitalization has dropped by $ 56 billion (about 6 trillion yen) on Friday, June 26, 2020, CEO Mark Zuckerberg announced a new policy.

Exclusive: Facebook ad boycott campaign to go global, organizers say-Reuters
https://www.reuters.com/article/us-facebook-ads-boycott-exclusive/exclusive-facebook-ad-boycott-campaign-to-go-global-organizers-say-idUSKBN23Z0O4

On May 29, 2020, President Trump said on SNS, ``when the looting starts, the shooting starts'' against protest activities happening in various parts of the United States. did. In response to this post, Twitter issued a 'praise for violence' warning, while Facebook did not .

Also, on the post posted by President Trump on June 24th, Twitter also labeled 'Violating the Twitter rule about aggressive behavior', but Facebook continued to display it as it is. It was

Twitter again labels President Trump's tweets, this time due to offensive content-GIGAZINE

President Trump pointed out that the SNS is 'censoring' and 'editing' the posted content in response to such a response from Twitter. Until now, SNS management companies have been stipulated in Article 230 of the Communication Quality Act that they do not have to take legal responsibility for the content posted by users, except for exceptions, but President Trump wants this review Signed the decree.

President Trump signs executive order targeting social media for ``freedom of expression''-GIGAZINE

Following the Presidential Decree, the Department of Justice is actually proposing concrete legislation. There is also a debate within the government that the service provider must assist the government to obtain the content in a format that is legible, legible, and usable, according to the court's approval, according to the Associated Press. I was told.

What is the content of the legislative proposal by the Ministry of Justice to limit liability for Twitter and Facebook? -GIGAZINE

Facebook showed the opposite response from Twitter, and has received great criticism for not responding to President Trump's post at all. This is due to Mark Zuckerberg's intention to 'emphasize freedom of speech,' but there have been criticisms from inside and outside the company regarding Zuckerberg's decision. A total of 400 employees who said they were disappointed with Zuckerberg's decision made a virtual strike, and at least two engineers resigned . 'Why are the smartest people in the world distorting our policy because they don't want to trump President Trump as opposed to developing social issues?'

The wind hit from the outside is getting stronger. In the United States, a major company participated in a '#StopHateForProfit' campaign that boycotts ads on Facebook and Instagram one after another. In a phone call with the client, Facebook executives acknowledged that there was a 'deficit of trust' about this situation. And Facebook's stock price fell 8.3% on June 26.

What's happening with big companies like Coca-Cola and Unilever have stopped putting ads on Facebook one after another? -GIGAZINE

In response, Zuckerberg's CEO added a new post on June 27, titled 'High standards of offensive advertising content' and 'Labeling newsworthy content.'


In the post above, CEO Zuckerberg said, 'We prohibit a wide range of harmful content in advertising. Specifically, we are specific race, ethnicity, nationality, religion, affiliation, caste, sexual orientation, gender identity, immigration. Has expanded its policy to prohibit claims that it is a threat to the physical, health, and survival of others, and that it seeks to inferior and dislike immigrants and refugees seeking protection. We are expanding our policy to ban ads that run.'

Zuckerberg also emphasizes an EU study that Facebook is removing hate speech faster than Internet platforms, including YouTube and Twitter.

In addition, for political remarks, even if policies are violated, posts may not be deleted as 'worthy of news', but Zuckerberg will newly start labeling some of the content that remains Announced. In addition, in the case of content that incites violence or suppress voting, 'exemption for deletion due to news value' does not apply, and it is deleted without exception regardless of who said Was mentioned.

However, even if Facebook starts a new initiative, the flow of boycotts will not change. Starting from a socially conscious American company that makes lifestyle proposals, boycott has become a movement that 160 companies in the United States alone agree with, and is showing worldwide spread. This shift to Europe is also expected to be a tailwind for European authorities , which have long sought to regulate Facebook.

Exclusive: Facebook ad boycott campaign to go global, organizers say-Reuters
https://www.reuters.com/article/us-facebook-ads-boycott-exclusive/exclusive-facebook-ad-boycott-campaign-to-go-global-organizers-say-idUSKBN23Z0O4

Although Starbucks is not participating in the #StopHateForProfit campaign, it announced that it will 'pause ads on all SNS platforms including Facebook' to prevent the spread of hate speech. A Starbucks spokesman said he would continue to post on social media, but would not offer paid promotions except on YouTube.

Starbucks latest company to pause ads across social media platforms
https://www.cnbc.com/2020/06/28/starbucks-latest-company-to-pause-ads-across-social-media-platforms.html