What's going on with big companies like Coca-Cola and Unilever have stopped posting ads on Facebook one after another?

The Coca-Cola Company , which manufactures and sells soft drinks such as Coca-Cola, and Unilever , one of the world's leading general consumer goods manufacturers that manufactures and sells household items such as foods, detergents, hair care and toiletries, Major companies such as Verizon , a major U.S. telecommunications operator, have announced that they will no longer advertise on Facebook as part of their ' Stop Hate for Profit ' campaign. I am.

Coca-Cola joins Facebook boycott with a pause on all social media advertising starting July 1st-The Verge
https://www.theverge.com/2020/6/26/21305065/coca-cola-pause-ads-facebook-social-platforms-july-boycott

Unilever and Verizon are the latest companies to pull their advertising from Facebook | TechCrunch
https://techcrunch.com/2020/06/26/unilever-and-verizon-are-the-latest-brands-to-join-the-facebook-ad-boycott/

In the United States, a black man George Floyd was murdered by a white police officer, and protest demonstrations calling for the elimination of racial discrimination against black people are spreading. While the move to appeal for the elimination of racial discrimination accelerated, '#StopHateforProfit' was raised to protest the response taken by Facebook. Facebook has said that news sites that defend white people are 'trustworthy news sources' and that media expressing support for blacks is a media that needs to be checked for facts, hate speeches on the platform and It has been criticized for lacking measures against racial discrimination.

'#StopHateforProfit' says, '99% of Facebook's $ 70 billion (about 7.5 trillion yen) revenue is generated by advertising. Who is the advertiser who supports such Facebook revenue? Send a strong message to Facebook. Your interests shouldn't promote hatred, prejudice, racism, anti-Semitism and violence.' Advertise on Facebook We are asking companies that publish ads to stop serving ads on Facebook's platform.

'#StopHateforProfit' official website said, 'We want all companies to join forces with the most deeply supported American values of freedom, equality and justice, and not advertise on Facebook services in July. The National Association for the Advancement of Black People's Association (NAACP) and Mozilla are examples of organizations that support the project.

Stop Hate for Profit

Several companies have already announced their participation in “#StopHateforProfit” and the Coca-Cola Company has also announced its participation in the campaign. However, The Coca-Cola Company has announced a step further than any other company and says it will stop advertising on all social media platforms, not just Facebook.

The Coca-Cola Company said, 'The Coca-Cola Company will suspend paid advertising globally on all social media platforms for at least 30 days from 1st July. We would like to re-evaluate our advertising standards and policies and determine if any internal corrections are needed and what social media partners should do to remove hatred, violence and inappropriate content from the platform. we are called partners have reportedly hopes to improve the accountability, behavior, transparency with respect to companies' statement has been put out to.

Rashad Robinson, president of Color Of Change , a non-profit organization that is one of the organizers of '#StopHateforProfit,' said, 'Big companies, including Unilever and Verizon, have announced their participation in our campaign and will be on Facebook until the end of July I promise to stop advertising from.' Since the announcement of '#StopHateforProfit', more than 100 companies have already announced their participation in the campaign, and chocolate manufacturing company The Hershey Company has also announced its participation.

Of The Most One Recognizable Global Brands In The World Is Halting Their AttoFacebook Advertising. Coke'S Commitment To #StopHateForProfit , Along With Unilever And Verizon Just In The Last 24 Hours, Is A Warning Sign For Facebook. Https://T.Co/ AIYb4hReRi

— Rashad Robinson (@rashadrobinson) June 26, 2020

Other well-known companies participating in #StopHateforProfit include sportswear THE NORTH FACE , outdoor brand Patagonia , ice cream brand Ben & Jerry's and movie distributor Magnolia Pictures .

Major brands boycott Facebook and Instagram ads at once-GIGAZINE

by Book Catalog

However, overseas media The Verge said, ``Facebook's protest campaign #StopHateforProfit spreads Facebook's bad reputation and may have some influence, but major advertisers stopped advertising for a month However, it does not affect most of the company's revenue.”