What is the reason why you can't stop when you start watching the Food Fight Food Challenge program?
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One should remember that in the 1990s and 2000s, ' Food Fight ', which was a competition for fast eating and big eating, became popular and many TV programs appeared. The news media Mashable explains that the 'human psychology' is closely related to the popularity of such food challenges such as food fights and spicy foods.
Gross food videos: Why you can't look away
https://mashable.com/article/gross-food-challenges/
As was represented in the Nathan's International Hot Dog Eating Championship , which is also known for having a Japanese sensational debut, the Japanese player Takashi Kobayashi ate twice as much hot dogs as the world record at the time, and food fights and Food Challenge is also a popular genre overseas. On YouTube, food challenges such as '# Cinnamon Challenge (Cinnamon Challenge)' to eat a ladle of cinnamon powder, '# Ghost Pepper Challenge (Ghost Pepper Challenge)' to eat spicy pepper boot Jolokia (aka Ghost Pepper) are regularly done. It has become a hot topic and many challengers are appearing.
The following 'Cinnamon Challenge' movie has become very popular on YouTube, and many followers have appeared. Many people took the challenge of eating cinnamon powder as it was. As a result of scientific research such as 'the effect of cinnamon challenge on health' due to the epidemic of cinnamon challenge, it has become clear that 'cinnamon challenge is dangerous to the lungs'.
The Cinnamon Challenge ... by GloZell and her Big Behind Earrings-YouTube
Mashable mentions such a movie of the Food Fight Food Challenge, 'It looks unpleasant, but once you start watching it, it doesn't stop.' Regarding the cause, I mentioned the psychological theory called ' benign masochism '.
Benign masochism is a law advocated by Paul Rosin, a psychologist at the University of Pennsylvania, that 'it feels fun to experience unpleasant or scary things in situations where you can be absolutely safe.' Roller coasters and horror movies are good examples of benign masochism. Regarding benign masochism, Professor Josh Rotmann of the School of Developmental Psychology at Franklin & Marshall University explains, 'It's fun to be at risk while being safe. This is benign masochism.' I am.
Brigitte Reuben King, professor of psychology at the University of Central Florida, explained that the Food Fight Food Challenge is a content that makes good use of this benign masochism. 'The aversion that the Food Fight Food Challenge creates attracts people, and the experience of watching content through a monitor creates a guarantee that' your body is absolutely safe '.'
According to Mashable, the Food Fight Food Challenge movie released on YouTube etc. has become extreme in recent years. In this regard, Professor Ruben King said, 'No matter how shocking the content is, we tend to get used to it over time. Therefore, in order to elicit the reaction of the audience, an unpleasant food fight It's no wonder that there are more Food Challenge movies. '
In addition to the benign masochism, what makes the Food Fight / Food Challenge attractive is rooted in the learning function of humans, Rotman said. According to Rottman, research on infants has revealed that people find it fun to 'look at something related to their chances of survival.' Food itself is closely linked to the chances of survival, so it's fun to see food handling content such as the Food Fight Food Challenge.
Also, disgust seems to be related to the appeal of the Food Fight Food Challenge. Mr Rottman argued that 'sharing a sense of disgust creates a sense of unity in the group.' In a food challenge movie called 'Eat something unpleasant,' like a turkey testicle, the performer may express an aversion to her. It is said that the viewers have a sense of solidarity with the performers by having the same dislike.
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