Chrome plans to abolish support for third-party cookies within two years
' Chrome ' developed by Google and ' Edge ' developed by Microsoft are web browsers based on the open source web browser engine Chromium . Justin Schuh, the creator of Chromium, revealed that he will 'deprecate third-party cookies in the future' to build a more private web.
Chromium Blog: Building a more private web: A path towards making third party cookies obsolete
Google has proposed a new initiative to support a free and open ecosystem, while improving the privacy of users but not compromising the relevance of advertising, called the 'Privacy Sandbox.'
Google declares that it will develop a mechanism that `` protects user information and does not impair the relevance of advertisements ''-gigazine
The Privacy Sandbox was proposed in August 2019 to support advertising publishers while protecting user privacy. After that, Chromium interacted with the community on the web, and from continuous exchanges and feedback, it seems that they came to the conclusion that 'eliminating the support of third-party cookies will lead to healthy web advertising support'.
Schuh said, `` We'll see if the 'eliminating support for third-party cookies' approach addresses the needs of users, (publishers), and advertisers, and after workarounds, we'll start with third-party Chrome. Cookie support will be phased out. '
'We plan to remove support for third-party cookies within the next two years,' Schuh said. It calls for a new ecosystem to do so, and plans to launch its first original trial, from conversion measurement to personalization, by the end of 2020.
`` Users are demanding enhanced privacy by gaining transparency, choice, and control over how data is used, and evolving the web ecosystem itself to meet these growing demands. It's clear that we need to do that, 'he said, not only in the web browser but also in the ecosystem behind it.
According to Schuh, some web browsers are concerned about removing support for third-party cookies. It has been mainly pointed out that there is a potential for unintended adverse effects on both the user and the web ecosystem, and the removal of support for third-party cookies has been described as `` many website businesses rely on web advertising. It is feared that it will lead to 'damaging the model' and 'the spread of workarounds that do not lead to privacy enhancement instead of cookies'.
by Andras Vas
In addition, Mr. Schuh also revealed that from February 2020, third-party cookies will require cross-site tracking by requesting 'access via HTTPS'. This will make third-party cookies more secure and give users more control over cookies on web browsers.