The claim that `` prohibiting advertisement display on SNS '' can solve the problems spreading to SNS
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While SNS is deeply rooted in people's lives, it is said that it spreads fake news , promotes social fragmentation, and adversely affects the mental health of young people. Chanind (David) , a software developer living in London, claims that ' prohibiting advertisement display on SNS ' is the best solution to these SNS problems.
Just Ban All The Ads | chanind.github.io
https://chanind.github.io/2019/10/29/ban-social-media-ads.html
The main source of revenue for SNS is the advertising expenses that advertisers pay to display ads on the platform. After all, the revenue that SNS earns depends on how many users have shown your ads, and operators are taking many steps to nail users to SNS.
Even if users become happy by reducing the use of SNS, even if they can connect more efficiently with their friends and consequently reduce the use of SNS, the user will be able to use the platform without any commotion on SNS. Even if the time to browse is reduced, there is no merit for the operating company. As long as the social networking company has an advertising-driven business model, it will try to keep the user open for as long as possible if it seeks the interests of its employees and shareholders, even if it will cause harm to the user Chanind points out that it is natural.
It is widely known that social networking services that are as addictive as possible and allow users to spend time have a negative impact on people's mental health. Still, it is difficult to stop the use of SNS that has penetrated every corner of life, and the number of SNS users will continue to increase, and more and more people will open SNS apps.
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In an activity for SNS operators to increase user engagement and sell more advertising space, it is important to have content that attracts many users and spreads quickly. So what content attracts people is “not surprisingly, content that causes anger and fear will get the most engagement, which is great for spreading political misinformation.” Chanind points out.
Although SNS such as Facebook and Twitter spread information widely like media, it is not a publisher itself, so authenticity confirmation work done by publishers and editing work to arrange a series of information in an easy-to-understand manner not. On the other hand, the number of people who use SNS as the main information source is increasing, and according to a 2016 study , 62% of people in the United States get information from SNS.
It is said that various SNSs disperse incorrect information and the society is extremely divided into two parts, which has a serious impact on democracy, and some cases of information manipulation by the government are also reported. It is. In recent years, the number of cases in which SNS operating companies are being held accountable has increased, and there have been movements such as Facebook taking measures against the spread of misinformation related to vaccines . However, political misinformation and anger are powerful content that keeps SNS users on the platform, and as long as SNS is profitable by advertising expenses, this structure can not be fundamentally cut off. In addition, Mr. Chanind claimed that it would be relatively inexpensive to pay for advertising expenses by malicious persons and organizations if they were concerned about it, and to “spread fake news as advertisements”.
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All of these problems with SNS are caused and promoted by the fact that the business model of SNS depends on advertising costs. So, chanind appeals to the solution of “ prohibiting the advertising business model on SNS completely ”. Chanind argues that if there is no principle to increase the profits of “showing as many advertisements as possible” to users, an SNS that considers users will be created.
“This may reduce the profits of social networking companies in the short term, but you will find other ways to increase your profits,” says chanind. For example, if you are a talented person belonging to an SNS operating company, such as a model that charges users as small as $ 1 a year (about 110 yen) or a paid subscription service that YouTube is trying, find other business models That should be easy, chanind said.
by bruce mars
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