Summary of the 'Adobe MAX 2019' booth where creativity explodes with all-you-can-eat professional photography and original goods production

At the creators' festival '

Adobe MAX 2019 ' held once a year by Adobe , the developer of Photoshop, for 3 days, 15,000 creators from all over the world gather and various things related to illustrations, photographs, videos, designs, etc. It is possible to touch the latest technology. When I actually participated, it was possible to have a professional photographer take pictures as much as I wanted to make original goods, and a professional photographer would teach me the secrets of taking pictures directly. Delicious rice and hammock for rest were prepared everywhere in the venue, which was a paradise for painters and creators.

Adobe MAX 2019 – The Creativity Conference | November 2–6, 2019

At Adobe MAX 2019, where director M. Night Shyamalan and Takashi Murakami took the stage, I was able to hear valuable lectures, but creative-related technologies such as the electronic device trade fair ' CES ' were exhibited. , There were many booths where you could actually use it. Let's enter 'Community Pavilion'.

Inside is like this.

For example, at the booth of the original goods production service '

Zazzle ', you can make a bag using your own illustrations on the spot. At the booth, there were people who ran the sewing machine without a break and people who attached the handle part.

If you want to make a bag, just upload your illustration on your smartphone, finish it on the PC in the booth, and upload it. Since Zazzle is a paid service, you usually need money to make goods, but you do not need to pay at the Adobe MAX venue.

You can make a bag like this.

The staff who steadily make bags.

The bags that have just been made are piled up on the desk.

Furthermore, at the following booths ...

If you show the message you want to write, you can finish the calligraphy on the spot. Of course, no payment is required.

It seems that the image is being edited at the DELL booth.

Sample portraits are lined up on the desk.

Actually, this is a booth where you can have a professional photographer take a portrait and receive the image edited. Of course, there is no payment at all.

The photographer is

Mark Mann , a portrait photographer who has taken pictures from actors and actresses to portraits of President Obama. Mr. Mann has a deep connection with DELL, and he sometimes shoots like this at events.

After shooting, you will receive a photo that has been edited by a professional.

There are other booths with photographers, and at the following booths, professional photographers taught us shooting techniques and image processing techniques.

Furthermore, when I went to the booth with the logo of Xperia and nitro coffee '

RISE Brewing Co. ' ...

I'm shooting with my smartphone.

After the photo shoot, the coffee maker '

Ripples ' goes live ...

Like this, the photograph taken is transferred to the foam part of the nitro coffee and provided to the participants.

Adobe MAX is an event that runs from morning till night, so free food and drinks were offered throughout the venue so you didn't have to go out for a meal.

Meat and french fries are brilliantly contained in the pot.

Something like fried spring rolls.

Jalapeno pickles, salads ...

Hummus and black rice. It was a dish with a strong Mexican color.

So I got beef, french fries, salad with cheese and mayonnaise sauce. I'm not sure, but it has a high calorie taste and is perfect for eating, so it was perfect for Adobe MAX, which has a lot of places to go and has no time to rest.

Of course, you can take drinks freely. There was also alcohol.

There is also a booth that offers popcorn.

There was also a booth with a large number of brownies.

A brownie with a firm and sticky texture delivers sugar directly to the brain.

There is also a booth with an Anajet clothing printer acquired by


After drawing with Adobe Fresco ...

Print out immediately with the

RICOH Ri 1000 .

The venue was decorated with fabrics printed out by the participants like this.

In addition, we found a booth for '

Terminator: New Fate '. Director Tim Miller said that he also edited the video using Adobe software at Terminator: Dark Fate following Deadpool .

At the booth, the world view of Terminator is reproduced ...

Participants will follow the guidance of the staff, such as 'Run away!' And 'Shoot!'. Participants can't see anything other than the set ...

Actually, the video was synthesized by AR in the iPad that the staff is holding.

With this kind of feeling, the video was completed as if the participants were fighting in the movie. Participants will receive this video later.

There are break booths everywhere in the venue, so if you get tired, you can take a break here.

There is also a unique sofa in the shape of a human face.

There was also a hammock, and I was able to take a nap when I became a little sleepy after eating.

Works using the latest Adobe software were also on display. The following is a work using

'Adobe Aero' that can create AR (Augmented Reality) content . A woman is 3D scanned and confined in the world of AR, a real bed is projected with an iPad camera, and a person is made to play on the bed in real time. AR women act based on actual interviews, thus trapping one's life in the AR world semi-permanently.

Since she was a woman who 'dreamed of snakes', you can see that 3DCG women also dream of snakes in the AR world.

Also, since many people say that 'VR video is drunk and does not fit the body', there was also a device that reproduces VR video three-dimensionally with 3DCG. This is content created using

Adobe After Effects and Adobe Premiere Pro .

When viewed from the side, it looks like thick glass, and it looks like there is nothing in it, but when viewed from the front, the image is reproduced three-dimensionally.

There was also a new form of display that combined physical equipment with Adobe Fresco's illustrations. With a device that contains bonsai like this ...

Fresco's illustrations are dynamically displayed on the display, and combined with the physical bonsai, it becomes one world. It's easy to see that the power of technology is creating new styles of work.

Of course, there was also a space where you could try out the latest Adobe software and apps and software under development.

There is also a space where you can use 'Photoshop Camera', which allows you to perform high-level image processing in an instant as if a professional used Photoshop. You can see what the app looks like below.

I tried to touch the camera application 'Photoshop Camera' that performs Photoshop level processing in an instant --GIGAZINE

The following is a booth where you can make a video work with an exclusive director and a cameraman.

At the Wacom booth, I was able to thoroughly touch the LCD pen tablet, such as the

Wacom Cintiq Pro 32 , which costs about 400,000 yen, which I usually do not have a chance to touch.

A space where you can try out the Adobe XD plug-in ...

There is also a space to touch new GoPro products.

It seems to touch the just-released '

GoPro MAX ' and ' GoPro HERO8 Black '.

There is also a space where Adobe's original goods are sold.

Cushions and T-shirts in the shape of Adobe software icons are lined up. It is said that these goods are hard to come by in Japan, but I have purchased some souvenirs and will release them in a gift article at the end of the year, so please look forward to it.

Of the Adobe icons, those with rounded corners can be used on multiple platforms such as tablets as well as PCs. Until now, Photoshop was only for the PC version, but since the

iPad version appeared in November 2019, it has become a new rounded corner version.

Socks and ...

There was also a hat.

There were magnets for the software, but Photoshop is the most popular.

In addition, Adobe has a program called

Adobe Creative Residency that aims to develop and support creators. Participating creators of Adobe Creative Residency will be provided with living expenses, benefits, and a place to participate in events, and will also have the opportunity to receive feedback from creators who are active in various fields. When I went to the Adobe Creative Residency booth ...

The entire booth was surrounded by walls with the interior of the house.

Aiko Fukuda , who was in charge of the illustration of the Adobe MAX 2019 original hoodie , was in charge of this illustration.

Mr. Fukuda is the first Japanese artist to participate in Adobe Creative Residency and is mainly active in Tokyo. The illustration on the wall was completed in just three weeks.

Outside the Community Pavilion, where the booths are crowded, various lectures were given in small conference rooms. I couldn't attend this time due to the interview schedule, but I took a look at what kind of lectures there were.


Lightroom for the Rest of Us' (Lightroom for ordinary people), a usage course for casual users ...

There are contents that both amateurs and professionals can enjoy, such as 'Essential Photoshop Tools for Designers'.

There is also a lecture called 'This Could Be Fun', which I don't understand but wants to take.

Lectures and booths are held until the evening, but at night, stall-like exhibits were lined up outside the convention center.

The cloud-shaped swing is also an artist's work. The cloud of this swing is white when no one is on it, and it glows colorfully when a person starts to row.

I also met two artists who made the work.

The glittering wall is ...

Actually, it was a lame canvas that you can draw illustrations with your fingers.

You can check the state of the lame canvas from the following movie.

Drawing on the lame canvas of 'Adobe MAX 2019' at night-YouTube

There are also shooting spots.

Everyone is scribbling as they like.

A cereal corner where you can feel the atmosphere of the movie '

Charlie and the Chocolate Factory'.

Insert the cereal from the huge cylinder as you like ...

It was a large booth where you could pour strawberry milk and cocoa.

You can check the state of the huge serial production booth from the following.

Huge serial production booth for Adobe MAX 2019-YouTube

In addition, although Adobe MAX 2019 in the United States has ended, 'Adobe MAX Japan 2019' will be held in Japan from December 3, 2019.

Adobe MAX Japan 2019 --December 3 Creators' Celebration

in Coverage,   Video, Posted by darkhorse_log