A reporter who sneaks into a propaganda work company talks about 'how to form public opinion'
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A reporter who conducted a six-month infiltration interview with Polish Internet propaganda work company `` Cat @ Net '' propaganda work such as `` Create a fictitious SNS account and impersonate both left and right wings to form public opinion '' The actual situation of is clarified.
Undercover reporter reveals life in a Polish troll farm | World news | The Guardian
https://www.theguardian.com/world/2019/nov/01/undercover-reporter-reveals-life-in-a-polish-troll-farm
Katarzyna Pruszkiewicz, who belongs to the Reporters Foundation , an NGO organization for Polish journalists, interviewed for 6 months, a PR company that worked on social media to build an image of companies, individuals, and public institutions. Cat @ Net ”. According to Pruszkiewicz, Cat @ Net employees skillfully used a total of twelve accounts, one for the right wing and one for the left wing, according to the instructions of the boss.
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The reason for preparing accounts for both the right and left wings is that it is possible to gain the trust and attention of users who support the right and left groups by fighting the discussion between the right and left wing accounts. Cat @ Net responded to the demands of both right and left customers by guiding the users acquired.
One of the tasks that Mr. Pruszkiewicz actually undertook is to form a favorable opinion on the Polish public television station `` Polish Television (TVP) '' that was rushed with criticism due to extreme rightist statements and hate speech against minority groups thing. Mr. Pruszkiewicz's business order received from his boss was “post a positive opinion on government subsidies for TVP and TV licensing fees”.
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There is also a left group that has benefited from Cat @ Net. According to The Guardian, who reports this case, around June 2018, Cat @ Net's account for the left wing is a message that encourages members of the Democratic Left wing coalition , a Polish social democratic party, to run for the European Parliament. Has been found to have been posted to SNS. In addition, this support message has been criticized by Cat @ Net's right wing account, and here too, `` We battled the right wing account and the left wing account, earned the trust from both right and left wing users, and also received attention You can see that the “raise” method is used.
In addition to this, Cat @ Net was inviting public opinion to support the policy that 'PZLŚwidnik, a Polish company, will order Eurofighter Typhoon involved in the manufacturing process, not the US-made F-35 '. It seems to know. In this public opinion guidance, the boss said, “It is good to conclude the F-35, but don't overdo the Eurofighter Typhoon. Otherwise, it will be perceived by the general user that someone is conducting public opinion. It seems that he was receiving instructions from
By John Schnobrich
Cat @ Net has been conducting various public opinion guidance like this, but on the other hand, Cat @ Net customers may `` do not know that public opinion was conducted by a fictitious account '' . According to the leaked internal documents, Cat @ Net is often subcontracting to other PR companies, and the company that placed the business order with Cat @ Net may have instructed “public opinion guidance by fictitious account” on its own Because there is.
Peter Pomerantsev, an expert on false information, pointed out, “The challenge is how to regulate this type of problem,” says “Cat @ Net's business is neither hate speech nor inciting violence. It ’s not war propaganda, so it ’s difficult to regulate. ”
The majority of Cat @ Net employees are disabled, and Cat @ Net has received public subsidies of more than 1.5 million zloty (about 42 million yen) since November 2015. Pruszkiewicz said, “Most employees with disabilities are benevolent and good people engaged in philanthropy, but because of disabilities, employment opportunities are limited. “It ’s just a job,” he commented.
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