Is it because camera brand 'Leica' is subject to censorship in China and 'Tiananmen case' is touched?



A long-established camera brand,

Leica has a strong presence in China, for example by developing cameras mounted on Huawei smartphones. However, because the promotion movie released by Leica touched the “ Tiananmen case ”, the word “Leica” has been deleted from SNS in China.

South China Morning Post Leica Camera's advert depicting Tiananmen Square 's' Tank Man' causes uproar from Chinese online |
https://www.scmp.com/news/china/politics/article/3006817/leica-camera-backs-away-promotional-video-depicting-tiananmen

China Bans the Word 'Leica' on Social Media
https://gizmodo.com/china-bans-the-word-leica-on-social-media-1834163199

With the Tiananmen case, protesters of the general public, mainly students, gathered at Tiananmen Square in Beijing on June 4, 1989, calling for democratization, and suppression was carried out by the Chinese People's Liberation Army , which resulted in numerous deaths and injuries. It is an incident that brought out Even now, the Chinese Communist Party recognizes the Tiananmen case as a serious taboo, and it can not be known about the Tiananmen case from within China via the Internet etc.

Under the circumstances, the promotion movie announced by Leica in April 2019 called a big response as it was an indication of the Tiananmen case. The movie released under the title 'The Hunt' was produced by Brazilian advertising agency F / Nazca Saatchi & Saatchi. The one published on the official channel has been deleted, but the announcement tweet remains, and it is possible for other users to re-upload the saved movie and know the contents.




'The Hunt' from Leica-Leica Camera 's ad depicting Tiananmen Square' s 'Tank Man' China-YouTube


At the beginning of the movie, the figure of a man holding a weapon and ...



It contains the image of a photographer who tries to capture natural landscapes into his camera.




However, although the word “Tiananmen case” has never appeared in the movie, the subtitle “Beijing, 1989” is displayed, and the cameraman wears a uniform of the People's Liberation Army while a noise occurs outside the hotel. There is a scene that is questioned by a different man.




In the midst of a man knocking on the door and the voice of a soldier echoing, he turned the camera to the window of the hotel ......



Immediately after the Tiananmen incident on the lens, a picture was taken that blocked the hand of the tank, and a scene

of ' unknown rebels ' that drew a great deal of attention was reflected.



The Chinese Communist Party, which is focusing on censorship, did not miss this movie, of course, as it awaits June 4, 2019, the 30th anniversary of the Tiananmen case a few weeks later. Chinese SNS have already made it impossible to post including 'Leica', and Leica, which is gaining influence in the Chinese market, is also working out the problem.

Leica spokeswoman Emily Anderson explains that the promotional movie is 'not Leica-certified' and says that it places a distance from misleading or misleading content, Leica said. He argued that he did not oppose the position of the Chinese Communist Party.

in Note,   Web Service,   Hardware,   Video, Posted by log1h_ik