Apr 02, 2019 15:00:00

Burger King launches trial sale of 'Impossible Whopper' burger using '100% plant-derived artificial meat' in the US

Burger King uses Impossible Whopper, which uses “

Impossible Foods ” that has the same smell, texture, and taste as beef, even though it does not use animal-derived ingredients, from April 1, 2019 in Missouri, USA It is sold experimentally in St. Louis. If this trial sale is popular, Burger King will offer Impossible Whopper at all American stores.

Burger King is testing vegetarian Whopper made with Impossible Burger
https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html

Burger King begins selling the meatless Impossible Whopper-The Verge
https://www.theverge.com/2019/4/1/18290336/burger-king-impossible-burger-st-louis-meat-free-meatless

Silicon Valley-based Impossible Foods Inc. produced “a meat-based soy-based heme protein” in 2016 and invented “Impossibles Foods,” a vegetable-based but meat-like food. Impossible Foods had red juice from the cut and it also had a 'bloody' look like beef. Burger King's 'Impossible Whopper', which uses Impossible Foods for patties, has 15% less lipid than normal Whopper and 90% cholesterol cut.

It is the 'taste' to be worried about, but the Burger King is said that the people who ate the Impossible Whopper 'at least to have eaten a burger without using beef', 'it was not noticed at all the difference in taste' I have published a movie to speak aloud.

The Impossible Taste Test | Impossible Whopper-YouTube


At the stage of being eaten, it seems that it has not been reported that this Wapper is 'Impossible Whopper' that does not use meat.

Some men are overwhelmed when they are finished eating and told that they don't use beef for patties.

Even after being told, some men laughed at the Impossible Whopper with a hand saying 'It's absolutely beef!'

Even men who opened the Wapper and showed me 'I can understand if you look at it!'

There was even a woman who opened her eyes and shouted 'Lee!'

Impossible Whopper is a dollar (about 110 yen) higher than a regular wapper, and mayonnaise etc., so it is not a complete botanical wapper and is unsuitable for vegans . But Burger King replied, 'There is a health advantage to plant-based hamburgers.' Impossible Foods aims to 'reduce dependence on the livestock industry that generates greenhouse gases etc.' rather than 'to produce food for vegetarians', and this partnership with Burger King is not It is a big step towards achieving far-reaching goals.