Director of Spyk Jones of 'Markovic's Hole' CM produced 'CM is an ordinary thing', 'The New Normal (new ordinary)' is now on the YouTube

Director Spike Jones , acclaimed for " hole in Markovic ", released the short movie " The New Normal " on YouTube. The movie shows that it is becoming increasingly accepted as modern as it is "natural" again, as cannabis originally thought of "Normal" was severely cracked down It is CM of marijuana.

Director Jones is a person who became a hot topic even at CM of Apple "HomePod" where the space transforms with dance. The movie of "HomePod" which seems as if CG is used naturally is a work of surprise that it was actually made with Kinchan & Shingo Katori's all-Japan costume grand prize .

Making image showing the shooting method of Apple's "HomePod" CM released - GIGAZINE

The movie "The New Normal" that spells stories can be seen from the following by expanding the stage set more and more like the CM of such "HomePod".

The New Normal - A Short by Spike Jonze - MedMen - YouTube


First of all, the exhibition was titled "GEORGE WASHINGTON'S HEMP FARM" ( George Washington 's marijuana farm). Hemp is not illegal in the past, George Washington, the founding founder of the United States, himself cultivated cannabis.

This is not a lie but a true story . At present, cannabis is taken up as a big problem, but at that time it was regarded as "normal", that is normal.

And at the place where the walls are separated from the exhibition of George Washington ......

The state of 'Stop and Frisk' which was held in the 1980s America is developed. Stop and Frisk is a personal belongings inspection conducted by a police officer on suspicion of a suspicious person on the street.

The system that anyone can be examined by the police is unfair to minorities subject to prejudice and makes America a nonsafe place for many people.

People who were caught ......

It also subjects to imprisonment for decades with possession of marijuana. According to the latest survey results , blacks and Latino Americans are four times more likely to be arrested and imprisoned for cannabis and other drug crime than white people. Director Jones tells that this is "madness".

Speaking of madness, in 1936 a Government-led campaign film to raise the toxicity of marijuana called " Reefer · Madness " was released. This film was made extremely and sensually too much to be popular cultively as opposed to the government 's intention, and even when I revived in 1970 I also made enthusiastic fans.

However, the image of modern cannabis is shifting from "madness (crazy)" to " wellness (health)".

Many people use cannabis to relieve pain, distress, anxiety, and stress.

Cannabis who pushed people to the black market ... ...

We are making a new global market.

The symbol of the counter culture in the late 20th century that inspired creators, creators, destroyers ... ...

It was regarded as dangerous in the main culture of those days.

However, the door of a new era opens ... ...

From counter culture, finally to just culture (culture).

What was "normal" in the era of George Washington went around and returned to "normal" again. The movie shows what the age of "THE NEW NORMAL (new ordinary)" has come.