Apple's AirPlay 2 and iTunes video content will be available on Samsung's smart TV

by ETC @ USC

Samsung , Korea's home appliance and electronic product maker, has been intensely battling with Apple over the years in the smartphone market. It was announced that on the smart TV developed and sold by such Samsung, iTunes 'video delivery service and Apple' s services such as Apple AirPlay 2 will be available.

Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Beginning Spring 2019 - Samsung US Newsroom
https://news.samsung.com/us/samsung-smart-tvs-launch-itunes-movies-tv-shows-support-airplay-2-spring-2019/

Apple's service strategy means it will sell Apple Video on Samsung TVs - Recode
https://www.recode.net/2019/1/6/18171035/apple-samsung-tv-service-strategy

Samsung Smart TVs will support Apple AirPlay 2 and iTunes videos in spring 2019 (Updated) | VentureBeat
https://venturebeat.com/2019/01/06/samsung-smart-tvs-will-support-apple-airplay-2-and-itunes-videos-in-spring-2019/

On January 6, 2019, Samsung announced that iTunes Movies and TV Shows, a video streaming service provided by Apple, will be available on smart TVs scheduled to be released in March of the same year. Also, it is planned to correspond to "Apple AirPlay 2" which can transfer music and video from other devices and play back.

For models released in 2018, Samsung has announced that it will correspond to iTunes Movies and TV Shows and AirPlay 2 due to firmware update. The iTunes Movies and TV Shows app is a smart TV made by Samsung in over 100 countries worldwide and Apple AirPlay 2 is available on Samsung smart TV in 190 countries.

With this announcement, you will be able to rent and purchase 4K HDR video content in the iTunes Store on Apple TV 4K as well as on Samsung's smart TV. Until now Apple has restricted the playback of video content on iTunes to only its products, so it's a big policy change to work with Samsung, which competes in the smartphone market and the smart TV market.

by Marcin Wichary

The fact that Apple started taking a new strategy is based on the analysis of technology-based media recode, which is due to the hard work of Apple TV , a smart television device developed by Apple . Apple no longer is a manufacturer that only sells devices, but has a vision of providing "services" such as video streaming services. As a result, recode pointed out that "If you sell more services, it is more advantageous to use more devices," he concluded.

The strategy of "increasing profits by making services available on many devices" can be said to be quite simple in a sense. However, Apple has taken a " lock-in strategy " that provides services that only work on Apple products and iOS apps for many years, and this decision is new to Apple.

By working with Samsung, which has a large share in the smart TV market, Apple will be able to generate revenue on service usage from "users without Apple devices". recode expects Apple to move hands with manufacturers other than Samsung in the future, and movements of Apple's services will become available even on third party products.

by Nicola Barnett

About this announcement Won-Jin Lee, Samsung's vice president and CEO, "Providing more content via iTunes and AirPlay on Samsung's smart TV is ideal for everyone," It is. Also, Eddy Cue, Apple's senior vice president of Internet software services, said, "I am delighted to be able to offer iTunes media and AirPlay 2 on Samsung smart TV's big screen."