The 2018 model iPhone XS / XR is the popularization speed of the 2017 model iPhone 8 / X or less

The research company Mixpanel is one of reliable information sources that publish iOS version information etc. According to data surveyed by Mixpanel, 75% of iOS users, Apple's mobile OS, are using the latest version of iOS 12. In addition to the version information of the OS, Mixpanel also provides data on "What iPhone users are using?" And it is clear how much each model of the iPhone is actually being used .

iPhone XS & XR adoption significantly lower than last year's models, data shows - 9to5Mac
https://9to5mac.com/2018/12/08/iphone-adoption-data-mixpanel/

Mixpanel uses data on which version the iOS terminal is using, an application that can display up to the model number of the terminal and other information, and a mobile website, and data on the user's iOS adoption rate and iPhone model adoption rate We are analyzing.

Greg Joswiak, Vice President of Product Marketing at Apple, commented that " iPhone XR has always been the top selling since its launch " and emphasized the strong performance of iPhone XR, but iPhone XR is also in survey data of Mixpanel Everyday it has become "the best-selling iPhone" since its launch.

The following figure shows the ratio of weekly "used iPhone model" by Mixpanel. The line color of the graph is iPhone XS (light blue), iPhone XS Max (purple), iPhone XR (red), iPhone X (blue), iPhone 8 (brown), iPhone 8 Plus (green), others (gray). Since the iPhone XR's launch, since the model with the highest usage rate every week is iPhone XR, according to Joswiak's word "iPhone XR selling best on the current iPhone model" is Mixpanel The data is shown.

The following data are also data that examined the ratio of "iPhone model being used" when iPhone 8/8 Plus and iPhone X are released by Mixpanel. The line color of the graph is iPhone 8 (light blue), iPhone 8 Plus (purple), iPhone X (red), iPhone 7 (blue), iPhone 7 Plus (brown), others (gray). iPhone 8 gently increased its usage rate, while iPhone X has recorded a phenomenal increase in usage rate about one month after its release.

Compared to the usage rate of the inexpensive iPhone XR that appeared in 2018 and the iPhone 8/8 Plus which is a low price model of 2017, compared with the usage rate in 5 weeks, the iPhone XR is 1.5% The usage rate of the iPhone 8/8 Plus is 3.6%, and you can see that iPhone XR which should be good in sales can only leave the numbers below iPhone 8/8 Plus in 2017.

Likewise, as compared with the usage rate of the iPhone XS / XS Max in 2018 as iPhone XS / XS Max and the iPhone X in 2017 after 2 months as the high-end model, the iPhone X was about 7%, whereas the iPhone XS / XS Max has reached only about 5%. IPhone XS / XS Max in 2018 and iPhone XR are using at a slower pace than iPhone 8/8 Plus and iPhone X in 2017, and the spreading speed of the new iPhone in 2018 is higher than in 2017 It is slow.

As of December 8, 2018, the usage rate of each model is 11.39% for iPhone X, 9.31% for iPhone 8 Plus, 9.22% for iPhone 8, about 5% for iPhone XS / XS Max, iPhone XR It is 1.5%.