'League of Legends' game which succeeded in acquiring a new audience by using virtual K-pop idle
The popular game " League of Legends ( League of Legends )" that the official league games by professional gamers are being played in Japan, the top team from the world leagues from 1 October to 3 November 2018 We held the " 2018 World Championship " gathered with the title of the world champion and fighting over the winning trophy. Among them, the League of Legend announced the new skin " K / DA " of the K-pop idling style, but this has also gained popularity beyond the traditional user base, making a big contribution to the incorporation of new users It seems to be doing.
League of Legends' virtual K-pop band is helping the game attract a whole new audience - The Verge
https://www.theverge.com/2018/11/11/18076272/league-of-legends-virtual-k-pop-new-audience
In line with the opening of the World Championship, the League of Legends announced K-Pop idle-style new skin K / DA. K / DA is a unit consisting of 4 champions (characters) "Early" "Akari" "Ebryn" "Kai = Sa" It is also possible to actually use it in the game. And, the performance which K / DA announced at the opening timing actually sings and dances as K-pop idle was first demonstrated in the opening ceremony of the finals held on the last day of the World Championship.
Members of K / DA, "Aari" "Akari" "Ebryn" "Kai = Sa" are Miyon and Soyon of K-Pop Idle · (G) I-DLE , Madison Beer of American artists and Gyula · Burns is in charge. In performance there are 4 artists who are in charge of each champion on the stage and K / DA. The state of the performance can be checked with the following movie.
POP / STARS - Opening Ceremony Presented by Mastercard | Finals | 2018 World Championship - YouTube
In addition, the music video version of the song "POP / STARS" released on stage has been released on YouTube, and the number of viewers has surpassed 47 million times in less than 10 days.
K / DA - POP / STARS (ft Madison Beer, (G) I - DLE, Jaira Burns) | Official Music Video - League of Legends - YouTube
K / DA announced as new four skins and virtual K-POP idols available in the game. Its popularity is tremendous, it is said that he has pulled back the player who was playing the league of legend to the game again, and also contributes greatly to the acquisition of new players. Indeed, Shannon Liao , the writer of the international media · The Verge, continued to play the League of Legends for a week to acquire Kaisha's Prestige Skins available at the mission accomplishment.
K / DA Kai'Sa Prestige Edition pic.twitter.com/iY1pMMrJhn
- League of Legends (@ LeagueOfLegends) October 9, 2018
The K / DA has hidden various Easter eggs transmitted to the player of the League of Legend, for example, the unit name "K / DA" is K (Kill) · D (Death) · A (Assist ) It seems that it points to.
K / DA's "POP / STARS" is sold not only to the publication of music videos but also to music distribution services such as iTunes. According to Riat Games, the developer of the League of Legends, he won first place in the nationwide iTunes download ranking K-Pop category in 48 hours from the release and the music video of "POP / STARS" is nationwide Apple Music Pop Chart It seems that he ranked in fifth place.
According to The Verge, English lyrics of "POP / STARS" are in charge of American artists Madison Beer and Gyra Burns, and (L) Miyon and Soyo, (G) I-DLE are in charge of the lap part. It seems that dance that K / DA shows in music video is based on performance by dancer such as Ellen Kim.
K / DA - POP / STARS Dance - Behind the Scenes | League of Legends - YouTube
It is unknown whether the songs and dances are high or not, but after the appearance of K / DA, K / DA related illustrations, pictures and movies are explodingly increasing on the Internet.
"It's been more than three years since I have not played the League of Legends anymore, but the content of Riot Games is still A ++ grade, especially the visual of the new PV was eyes for me."
"I have never played the League of Legend yet, but that music video was drugs themselves."
A doodle because ....... Aesthetics yo. # LeagueOfLegends # aakiko # aval # kda # art # drawing # fanat pic.twitter.com / b 6 w V k G 295 A
- josiahsdoodles (@ josiahsdoodles) November 7, 2018
Akari is particularly popular among K / DA.
kda 아 칼리 이쁜데
- JAZZ JACK (@ JAZZ_JACK_KHT) November 5, 2018
팬 아트 그리기 에는
너 wid 지옥 이야 .....
내 손목 .... # kda # 아 칼리 # KDAAkali # Akari # League_of_Legends # lol # LeagueOfLegends pic.twitter.com/GeY 4 fJTBc 6
Early
Evelyn
K / DA EVELYNN # KDAPOPSTAR # kdafanart # evelynn # evelynnfanart # lol # LeagueOfLegendfanart # LeagueOfLegends # gameart #artist # digipart # opencommission # indonesia pic.twitter.com / f 7 jYGNYSs 8
- kenekome (@ kenekome) November 8, 2018
Kai Sa
A couple of Evelyn and Akari are popular.
People also showcase K / DA cosplay at once.
Four body of K / DA stroke all together.
Hashtag " #KDAChallenge " which dances K / DA's "POP / STARS" and posts on SNS is also widespread.
If you guys like it I may try more more # KDAChallenge pic.twitter.com / 1zmQMJxYpe
- Eefje Depoortere (@ sjokz) November 7, 2018
Men's challenge and ...
K / DA Challenge!
- Apollus @ SMASH ULTIMATE HYPE ☀️ (@ Apollus_Sol) November 9, 2018
Only took me 65 tries hehe but I 'm super happy I did it.
I wanna tag people to challenge but idk who zzz # KDAChallenge # KDA #POPSTARS # LeagueOfLegends pic.twitter.com/n7P31evL8y
Even a specific scene is managed, it is various.
You know which scene? #KDAChallenge pic.twitter.com/LaDrxe6Jeu
- Shisho (@sisyoooo) November 8, 2018
Regarding the League of Legend, it has been reviewed by GIGAZINE in the past as well. If you are interested in what kind of game you are interested in please check the following articles.
What kind of game is popular game "League of Legends" that 100 million people play in the world? - GIGAZINE
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