When Burger King made AI CM, it became terrible deki

Burger King has carried out an experimental project " Agency of Robot (AOR) " that allows AI to make CM, and has released a completed movie. The attractive CM that AI thinks is becoming a creepy deki.

The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence | Business Wire
https://www.businesswire.com/news/home/20180927005162/en/BURGER-KING%C2%AE-Brand-Launches-New-Advertising-Campaign

"AI has become increasingly important in many industries, and creative advertising making is no exception," Burger King thinks. In order to explore the future of marketing and communication, Burger King conducted an experiment "AOR" to try AI to make CM script (screenplay). In general, in the advertising industry, AOR refers to " agency of record " (advertiser nominated agent), but Burger King's AOR is "Agency of Robots" (robot agency).

It seems that AOR has loaded thousands of fast food CMs and advertisement reports in order to train a neural network with advanced pattern recognition capability.

And the completed CM movie is the following four. Both movies are produced in such a way that AI adds a "proper" script to Burger King's CM video, but it is an unpleasant finish that repeats unknown phrases.

Burger King | Math Chicken Tender +++ - YouTube


First of all, the first CM is a mysterious word "gender reveal bad" (tender gender is known to be bad) "and" tender reveal young "(tender chicken knew young), but rhyming and stepping like rap .

Burger King | Chicken Sandwich Crossing Encouraged - YouTube


There is also a commercial that starts from poem, "The Chicken crossed the road to become sandwich" (chicken crossed the way to become a sandwich).

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Some say that "It was a chicken, but now it is a chicken fry". When I say such a thing, I do not feel like eating.

Burger King | Whopper Mansion Title - YouTube


In the CM above suddenly pops out "Uruguay" word. Where on earth were Uruguay elements mystery ... .... Burger King who released AI making CM other than miserable deka, he feels somewhere refreshed even if it bursts without hesitation.

AI created CM movie of Burger King's AOR project which also has strange addiction while having meaning unknown and eerie. The final movie as the 5th work is said to be released as a television commercial in the United States on October 1, 2018.