Clearly there are few users shopping with Amazon Echo's voice recognition function

Since Amazon and Google released smart speakers, the two companies voicedly advertise the convenience of "voice shopping" to buy items by voice alone. Consulting firm OC & C predicts that the voice shopping market will grow to the $ 40 billion (about 4.4 trillion yen) market in just a few years, but as of August 2018 most users will go through smart speakers It is obvious that you are not using the voice shopping function of.

The Reality Behind Voice Shopping Hype - The Information
https://www.theinformation.com/articles/the-reality-behind-voice-shopping-hype

Amazon's smart speaker "Amazon Echo" is equipped with "Alexa" of speech recognition AI, but users who have used audio shopping using this Alexa are "only 2% of Amazon Echo users overall" Something is clear from information from Amazon inside. Please note that the Amazon Echo series has sold 50 million units in total, and at 2% it means that there is no audio shopping only for 1 million units.

Also, 90% of users who have purchased something using Alexa's voice shopping feature say "they use the voice shopping function only once". In addition, users using the voice shopping function tend to purchase daily necessities such as paper towels and detergents.

In addition, Patrick Given, who works as a marketer at VaynerMedia , a digital marketing company, said he would like to sell "many products through Amazon's Alexa and Google Assistant" from the product brand, he said, "Do not expect too much "It seems to reply. Furthermore, Mr. Given says, "We believe that the market of voice shopping is still in the learning stage, and I believe that it is not a place where sales more than a certain amount can be anticipated in the near future," Voice shopping is still It is not a market that can expect big sales.

So, what kind of functions are used by users of smart speakers such as Amazon Echo and Google Home, it is common to ask simple questions about weather, set timers, and shed music and radio It is said that. In addition, since Amazon Echo and Google Home also function as a hub for IoT products, there are many cases that are often used for management of smart lights, smart locks, thermostats, and so on. According to Amazon, third-party Alexa skill developers seem to be able to use 45,000 different audio functions.

Amazon 's CEO Jeff Bezos said in a letter sent to shareholders in 2017, "We sold tens of millions of Echo devices," and in the press release published in July 2018, " Including third-party devices, the number of Alexa-enabled devices has more than tripled in the past year, "said the sales of the Amazon Echo series are definitely going well.

Also, although voice shopping has been pointed out that it is not yet a market level as a digital marketer, Amazon spokeswoman said, "Millions of customers are enjoying shopping using Alexa, because Alexa This is because the used voice shopping is the means to best capture the needs of the moment. " In addition, Amazon was doing further discounts on items purchased via Alexa on prime day to promote voice shopping.

In addition, it seems that the most popular items on Prime Day in 2018 were "Amazon Fire TV" and " Echo Dot ".

Even Amazon Prime Day recorded the highest sales ever Opportunities loss of over 10 billion yen in server down - GIGAZINE

Furthermore, survey by Voicebot.ai of the survey company on about 1,200 Americans under the age of 18 states that 26.1% of users of smart speakers answered that they had done voice shopping. In addition, it seems that about 16% of smart speaker users answered that they are using voice shopping every month.

In addition, consulting firm OC & C predicts sales by voice shopping will grow from 2 billion dollars (about 220 billion yen) to 40 billion dollars (about 4.4 trillion yen) by the year 2022 in early 2018. Analysts at RBC Capital Markets predict that Alexa will earn income of $ 5 billion (about 560 billion yen) to 6 billion dollars (about 670 billion yen) annually by voice shopping by 2020, There are many voices predicting the growth of the voice shopping market, contrary to information.