Super Mario's TVCM broadcasted more than 20 years ago was an advanced video that combines live-action, cell picture, 3D CG, and stop motion

" Super Mario World " is a game that was released simultaneously with Super Nintendo in 1990. After that, "Super Mario World" is also released in the United States for the Super Nintendo Entertainment System (SNES) and gains explosive popularity as in Japan. Furthermore, products that collaborated with " Macaroni & Cheese " which can also be said to be the national food of the United States appeared. It is introduced as a gametype media kotaku that its television commercials are advanced and pretty elaborate as then.

The Magic Behind 1994's Super Mario Mac & Cheese Commercial
https://kotaku.com/the-magic-behind-1994s- super-mario-mac-and-cheese-comme-1827178950

"Super Mario World" released in Japan in November 1990 and abroad in August 1991 is a hit title sold over 20 million copies worldwide.

by D-Kuru

Collaboration products of retort macaroni & cheese and "Super Mario World" that had been released from Kraft Foods are the following images. Macaroni & cheese is a gratin dish with cheese in boiled macaroni to eat. It is a classic dish in the United States and the UK, and it is a popular menu for children so that it is adopted for school meals. It is not only the package that collaborates with Mario, but if you look closely you can see that macaroni is shaped like Mario Yoshi · Peach Princess.

This macaroni & cheese TV commercials and their making can be seen in the following movies.

Making of Kraft Macaroni and Cheese: Super Mario Bros TV Commercial - YouTube


Macaroni & cheese appeared when dinosaurs push buttons on game machine controllers.

Dinosaur house will collapse with macaroni & cheese which will become huge.

Mario that jumped out of the package

Dive into the sea from the cliff ......

Swimming.

After getting through the clay pipe and going up to the land, I get on Yoshi. Yoshi is licking cheese blowing from macaroni with its long tongue.

And jumping into the castle, there was a box of macaroni & cheese. Mario jumps into the package.

When Mario jumps, a bowl emerges in front of you, and all the cheese is poured in.

Completion of macaroni & cheese

However, suddenly Koppa appeared from among macaroni & cheese. At the same time a long tongue appeared, I took the bowl together with the bowl.

When thinking about Yoshi, it was just a boy stretching out his tongue. It is short-lived that Koppa has a look of upset ......

A boy who cheeks macaroni & cheese with Koppa and bowl.

Without any explanation, Mario again appears, and goes to underground with a spin jump equipped with mantle.

Fossils of dinosaurs were buried in the underground cave.

Mario then rushed into the head of the first dinosaur that appeared and rampaged. A fine cheddar cheese comes out from the head of the dinosaur.

The package of Macaroni & cheese is reflected again at the side of the collapsed dinosaur and it ends. Although it is a CM conscious of children, it is pretty much a messy CM.

In this 30-second CM, "images shot by live action", "2D animation by cell picture", "animation of 3DCG", "stop motion animation" are mixed. For example, the dinosaur house at the beginning and the package of macaroni & cheese are taken in live action. First of all, taking live-action photographs while placing animation characters on paper, we grasp the overall flow.

Dinosaurs and Mario animated by cell picture.

The reason why the background is green is to process the animation part by matting (clipping), it is like this when matting the scene where Mario and dinosaur come out actually.

Mario swimming underwater is drawn with 2D animation ... ...

Splashes and bubbles when Mario jumped into the water are photographed with live action.

The upper body of a submarine that came out for only a moment is photographed using a puppet .

The foot that grew in the submarine photographed the real human leg with greenback.

Combine these two and move freely in the screen.

Also, although the boy who plays the game with the daikin is only reflected for a moment in the scene swimming in the sea, this is a picture taken with the green back in a state of being upside down with the sofa. When turning upside down during synthesis, the effect that the hair pulled by gravity seems to appear to be floating in water is adopted.

3DCG animation of fish swimming in the sea

The ground that macaroni which went up to land and advanced with Yoshi was a live-action picture.

Yoshi and Mario are of course 2D animation, but the detailed production that the shadow reflected on the ground is drawn separately.

In a scene where a boy swallows macaroni & cheese bowls, the bowl takes live-action photographs with a green back.

Of course the boy also photographed with live action. I can open my mouth quite clearly, but it is not enough for the bowl to enter.

Placing the sky in the background, the boy's mouth was processed to a large extent.

2D animation of tongue and kopper

The shadow of the tongue is also drawn as another 2D animation

Manto Mario to Spin Jump 2D Animation

The underground fossil is a stop motion animation.

It is only 30 seconds TV commercial, but if you look at making it you can see well that the fine production and various ingenuity are taken. It seems that it was a quite innovative attempt in the first half of the 1990's when digital synthesizing by computer was unusual, and it seems from the fact that there are people who remember now even after more than 20 years have passed, it was a CM with sufficient impact at that time.