"Confession that they aimed Reddit's CEO with Facebook advertisement for career change"

by Amtec Photos

Even if there is a willingness to "change jobs for a company I admire", if the company does not disclose job information, I can not send a resume. Even if you try to change jobs for such companies, even if you do work for that company or you do not have an acquaintance with a business relationship, it is difficult even to get to the interview. In order to realize such a change from zero, the experience story that "I went to the interview with the aim of a CEO of a company I wanted to change job on Facebook advertisement"TwicsyIt was posted on my blog.

Twicsy's Blog, How I targeted the Reddit CEO with Facebook ads to ...
http://twicsy-blog.tumblr.com/post/174063770074/how-i-targeted-the-reddit-ceo-with-facebook-to

Poster'sChris SeleneIn 2016, the startup that had been working until that time failed, I left my company and began changing jobs. However, instead of doing regular job registration like registering in a change job site, I decided to adopt the method "I ask people to be interested in themselves and ask them to work together" from companies.

Mr. Celine selected as a job change social bookmark site ·Reddit. The reason for choosing was "I felt Reddit was doing something new".

First of all, Mr. Celine had posted an entry that Reddit 's person likely is interested in his blog, and by chance Reddit' s person wanted to contact him if he saw the article. Mr. Celine is CEO of RedditSteve HuffmanBecause I knew Mr. was an engineer, I made a blog entry to suggest to Reddit from my engineering point of viewPostedI said.

And Mr. Celine thought of various ways so that Mr. Huffman did not wait to look through the blog by chance, but somehow directly blogged to Mr. Huffman's eyes. The first idea was to "send the URL of the blog by e-mail", but it was easy and it did not take time and effort Something seemed to be very boring.

by James Thorpe

Also, "A news site that Mr. Huffman probably sees throughHacker NewsWe thought of a plan to put it on the top of ", but since Celine knew that his post was not so interesting to Hacker News users other than Reddit stakeholders, he also abandoned this strategy.

Meanwhile, Mr. Celine remembered that a friend who launched startup had taken an interesting way as a means to appeal to customers. The appeal method executed by that friend said that "Facebook advertisement is shown to the target audience that can become a customer, and the name of the startup is known." First of all, ask the customer to see the name of the startup unconsciously, and then when they operate the business directly by telephone or e-mail, they say "I have seen this company's name somewhere" It is said that users' trust can be obtained.

Mr. Celine decided to take the method of "using Huffman's Facebook to display my blog entry as advertisement" by referring to the method used by his friend. However, since it requires too much money to indiscriminately advertise, Mr. Celine seems to narrow down the extent to which advertisements are issued as much as possible. Fortunately Mr. Huffman had published his detailed profile on Facebook so Mr. Celine narrowed down the user's place of living where Mr. Huffman lives and those who display advertisements with reference to things of interest.

by Hamza Butt

Thanks to the effort, Mr. Celine succeeded in putting "advertisement that Reddit's Steve Huffman only wanted to click" on only 197 Facebook pages. Four people clicked on the ad, including Huffman as target. As Mr. Celine had thought, Mr. Huffman who looked through the blog contacted Mr. Celine through the Human Resources Department and Mr. Celine could accomplish the purpose of changing to Reddit.

If it is a person who thinks and can practice only this way, it seems that the eyes whose voice did not speak are said to be knobs.

by Amtec Photos