Data leakage scandal causes Facebook to lose 1.3 billion accesses per month

Facebook caused massive leakage of user's personal information via Cambridge AnalyticascandalAccording to the survey, we have lost a lot of monthly access by.

Facebook.com Analytics - Market Share Statistics & Traffic Ranking
https://www.similarweb.com/ja/website/facebook.com#overview

New World Notes: Facebook Loses 1.3 Billion Monthly Visits in Wake of Cambridge Analytica Scandal, According to SimilarWeb - Down 5% of Average
http://nwn.blogs.com/nwn/2018/05/facebook-similarweb-cambridge-analytica.html

According to SimilarWeb, Facebook's monthly access has decreased to 22,770 million times in the following April compared to about 24 billion times in March 2018 when the data leakage scandal occurred. With the influence of the scandal, the number of monthly accesses is 1.3 billion times, the access which is over 5% of the total access is lost.


Trends in the number of monthly accesses during the last 6 months can be confirmed in the graph below.


Assuming that "average Facebook users access the Facebook network once a day," 1.3 billion access drops are equivalent to about 43 million average users. Since Facebook has a revenue of $ 5 per month per user (about 550 yen), the potential loss can be calculated as $ 215 million (about 24 billion yen).

As Facebook becomes the world's largest SNS, users lost by scandal, the number of accesses, the scale of revenue is huge. Immediately after the data leakage scandal, the market capitalization has decreased by about 7 trillion yen, etc. It is a result that tells the magnitude of Facebook influence.

Facebook's market capitalization "unauthorized use" of 50 million people declined by 7 trillion yen in 10 days, advertising also decreased - GIGAZINE


In the first quarter of 2018 (January to March), Facebook was somewhat unaffected by the data leakage scandal, and the highest level of advertising revenue resulted in 49% up from the previous year's level of 11.97 billion We achieved sales of dollars (about 1.3 trillion yen)Outperforming market expectationsI raised it. However, due to the influence of the scandal, the strictest content is expected for the 2nd quarter of 2018 settlement of accounts.