Google plans to review the contents of popular movies on YouTube, avoiding Logan Pole's dance


byGlenn Carstens-Peters

Bloomberg reports that Google plans to scrutinize the content of popular movies on YouTube for major advertisers.

Google Plans to Vet YouTube Premium Video Content - Bloomberg
https://www.bloomberg.com/news/articles/2018-01-11/google-is-said-to-plan-vetting-of-youtube-premium-video-content


According to the person who is familiar with the plan, this plan is to prevent inappropriate content from appearing with important brand messages for advertisers.

We group top-class popular channels on YouTube and let advertisers advertise movies with a large number of viewers "Google Preferred"The review of the contents of this movie" will be carried out on part of the YouTube channel registered in ".

It is obvious that this move is based on a flame-up case raised by YouTuber's Logan Pole who was popular among young people. YouTube was pointed out that inappropriate content is being published on the platform, and it got many complaints as "We did not do movie filtering!"

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In response to these riots, "We built Google Preferred so that customers can easily access YouTube's most enthusiastic audience, and it gained popularity from a number of brands last year." We believe that customersUp frontWe would like to discuss with the brand partner and get feedback on how to know exactly what to buy with, "YouTubeAnnouncementdoing.

YouTube is faced with two different problems of growing interest from advertisers and criticism of content being delivered, but as early as 2017 advertisements are also displayed on movies on racial discrimination and terrorism , A large advertiser has canceled the advertisement and was forced to scrutinize the contents of the content delivered on the platform. In November 2017, movies that emphasize children's sexual characteristics, etc.Delete 150 thousand moviesIt is said that some content has been culled out in the future.

bywhereslugo

in Web Service, Posted by logu_ii