Nintendo Switch is a home game machine sold at "the fastest in America history"

byAlex Holyoake

According to sales data of Nintendo, it was released on March 3, 2017Nintendo SwitchIs sold for more than 4.8 million units in the United States alone for a period of about 10 months. It seems that this record can be said to be the home game machine sold at the fastest speed in the history of America.

Nintendo Switch Becomes the Fastest-Selling Home Video Game System of All Time in the U.S. | Business Wire
https://www.businesswire.com/news/home/20180104005222/en/

Nintendo sold approximately 4.8 million Nintendo Switch in the United States alone in 10 months from the sale. Nintendo Switch 's unit sales trend has exceeded that "Wii" which was sold more than 100 million units worldwide since it was launched in 2006, and it is said that it will be the fastest pace in American history. The household game machine which was sold the most in about 10 months since the release date is Wii and it seems that the record was about 4 million units.

It is a powerful game title that boosts the popularity of Nintendo Switch. In the United States, 60% of Nintendo Switch owners "Super Mario Odyssey", 55% is"The Legend of Zelda Breath of the WildThere is surprise data that it possesses. Moreover, these games are not only "the best game in the history of Nintendo Switch", but also a game that has received particularly high reputation among games of every platform released so far. In addition, more than 50% of American Nintendo Switch users "Mario Kart 8 Deluxe", 20% or more is"Splatoon 2It has a result that shows the strength of the original game title of Nintendo clearly.

Also, how about using Nintendo's failure at Wii U, Nintendo Switch has already sold more than 300 titles of third party games. Among them are Electronic Arts'FIFA 18"Or Ubisoft's"Mario + Rabbits Kingdom Battle", Mojang's"Minecraft", Sega's"Sonic Mania", Capcom's"ULTRA STREET FIGHTER II The Final Challengers", Psyonix's"Rocket League"Bethesda Softworks will be released soon in Japan"The Elder Scrolls V: Skyrim"Or"DOOM"And so on. Other,"Overcooked"Or"Stardewalleley"From Nintendo's game developers, Nintendo Switch has received strong support.


Why is Nintendo Switch selling good sales? Regarding overseas game media Polygon raises six points.

Why the Nintendo Switch is selling so well - Polygon
https://www.polygon.com/2018/1/4/16849672/nintendo-switch-sales-numbers-success-price-mario-zelda


The first point is that because Nintendo Switch is a game console with a new concept that it is also a portable game machine despite being a stationary game machine for home use,There is no pure competitor in the marketIn that point.

The second one is "I had the best game of 2017In that point. Although the word "highest" will be subjective, evaluation of many game media andThe Game Awards 2017YaJapan Game AwardLooking at domestic and international gaming awards such as "Legend of Zelda Breath of the Wild" and "Super Mario Odyssey", it is clear that they received high praise. Polygon sees that playing a major role in the Nintendo Switch hit has been able to prepare these titles in the first year of the release of Nintendo Switch. Also, Polygon wrote, "It is difficult for two other companies (Sony of PS4 and Microsoft of Xbox One) to sell game machines with only two games, but Nintendo can do that."

The third point is Nintendo Switch's "Correct price"Polygon. The Nintendo Switch is set at 299.99 dollars (tax not exceeding 2,980 yen in Japan), which is considerably cheaper than the $ 499.99 for Xbox One, which is 399.99 dollars at the time of release of PS 4 (39,808 yen in Japan). "Although it is not an impulse buyable price, Nintendo Switch is sufficiently inexpensive," Polygon wrote and used it as the second game machine following PS 4 or Xbox One, purchased a game machine for the first time in a long while We are approaching to the layer that we are going to try.

The fourth one is "Nintendo manages scarcity"Nintendo is well aware of how many units should be prepared to update sales records," Polygon wrote. Also, as sold-out continued at the time of release, the appeal of rarity by skillfully managing the sales volume of Nintendo Switch also contributed to the increase in sales volume.

For large families who compete for "switch right" of TV remote control, Nintendo Switch with screen will have advantages compared with other home game machines. Also, since Nintendo Switch has less gadget feeling than other gaming machines and has a strong toy feeling, parents with children can give it to children with confidence, Polygon said. Furthermore, there are also features that many families can play together like "Super Mario Odyssey" and "Mario Kart 8 Deluxe". These are collectively referred to as "Parents with children are easy to justify buying games"The point is that it is the fifth reason why Nintendo Switch can sell.

Nintendo Switch incorporates the advantages of stationary games and mobile games, and designs the game to be able to play at least two people with two controllers (Joy-Con). This allows Nintendo Switch users to play games multiple times anywhere, anywhere. Nintendo Switch is the most suitable gaming machine for multiplay compatible games such as "Mario Kart 8 Deluxe" and "Overcooked", there is no need to prepare a TV to play games with friends and family, multiple controllers There is not much expense to prepare. The assumption of these usage examples is excellent, and the Nintendo Switch is no longer "It's a social system"This is the sixth reason Nintendo Switch sold, Polygon wrote.