ASUS released ZenFone 3 & ZenFone 3 Deluxe "Zenvolution" Summary

On September 28, 2016 ASUS hosted a new product launch "Zenvolution - Zen - evolving ASUS -" in Tokyo, the third generation ZenFone's "ZenFone 3"High-end model"ZenFone 3 DeluxeWe announced.

Zenvolution - Evolving ASUS Zen- - YouTube


Zenvolution's presentation hall is Tokyo Shinagawa Inter City Hall.


The event started with Yoshida Brothers' Tsugaru Shamisen.


Then ASUS's Johnny-Sie chairman is on the stage.


ASUS 'policy of "IN SEARCH OF INCREDIBLE (challenge, beyond imagination.") Is also being passed through products released today.


Following ASUS's premium notebook PC "ZenBook 3" ......


Eric Hermanson, top marketing manager of ASUS 's mobile marketing department, began to announce the 3rd generation ZenFone "ZenFone 3" which attracts attention.


In addition, GIGAZINE has already purchased ZenFone 3 in Taiwan and has been reviewed.

Review ASUS's "ZenFone 3" awaiting introduction of the Japanese market ahead of time, cospa and dual standby correspondence expected to match expectations shine - GIGAZINE


Unlike the previous ZenFone series, ZenFone 3 pushed the premium feeling to the front.


Adopted 2.5D glass of gorilla glass 4 on both sides.


Concentric hairline processing which is a symbol of the Zen (Zen) series is alive even in the back of the glass.


The position of the volume button is changed, and the fingerprint sensor which recognizes it in 0.2 seconds is carried on the back.


Only Japanese colors are sapphire black and pearl white.


PixelMaster 3.0 technology to highlight the high camera performance.


Sony's IMX 298 sensor is mounted on a six-layer lens.


TriTech combining three types of auto focus realized high speed AF with auto focus technology.


Optical vibration reduction function compatible with 3 axes is also powerful.


In the demonstration, we compared the camera shake compensation with the rival iPhone 6s Plus camera, demonstrating the excellence of ZenFone 3.


ZenFone 3 also supports 4K movies.


Camera shake correction is also effective at movie shooting.


SoC is equipped with Snapdragon 625.


Adreno 506 is also enhancing gaming performance.


In addition, the compatibility of the LTE band is one of the attractions of ZenFone 3.


Also supports VoLTE on au line. It also supports dual sim dual standby (DSDS) that uses two SIM cards with one smartphone.


It is Japan's first as DSDS of LTE of the three domestic major companies including au.


With five magnet speakers, ZenFone 3 realizes a realistic sound with SonicMaster 3.0.


Also supports high resolution sound source.


Following the standard model ZenFone 3, the high-end model "ZenFone 3 Deluxe" will also be released in Japan.


Two types of screen sizes, 5.7 inches and 5.5 inches.


Rear side without antenna line is unibody structure of all metal.


It is a clear feature that there is no antenna line like the D line (C line) of the iPhone, and the high screen occupation ratio is also a big feature.


The characteristic design of the ZenFone series is also alive.


The thinnest part is about 4.2 mm.


The 5.7 inch organic EL display adopts a slim bezel of only 1.3 mm and the screen occupancy reaches 79%.


The adoption of Snapdragon 821 in SoC, 256 GB of UFS 2.0 storage in 6 GB memory, etc., the specification is the highest level among current smart phones.


Of course, it corresponds to DSDS with 4G + 3G, and high speed communication up to 866 Mbps is possible with 2X2 MiMO.


With Quick Charge 3.0, you can charge 60% of the battery in only 39 minutes.


There is also a function to create images equivalent to 92 million pixels with the rear camera of Sony IMX 318 sensor.


In addition, "ZenEar" also supports high resolution sound sources.


So that again the appearance of Mr. Sea. It is time for price announcement.


ZenFone 3 's 5.2 inch, 3 GB memory, 32 GB storage model is scheduled to be released on Friday, October 7, 2016 at 39,800 yen (excluding tax).


The standard model of ZenFone 3 Deluxe 5.5 inch, 4 GB memory, 64 GB storage will be released after late October 2016 with a price of 55,800 yen (excluding tax).


High-end models of ZenFone 3 Deluxe's ​​5.7 inch, 6 GB memory, and 256 GB storage will be released at 80,800 yen (excluding tax).


It will be on sale from major electronics mass merchandisers and MVNO.


At the end of the recital, other ASUS products are tiled. There may be future deployment of the large screen ZenFone 3 Ultra of 6 inches over and the Japanese deployment of Smart Watch ZenWatch 3.