AMD new grabo "Radeon RX 480" with cost performance exceeding GTX 1080 with VR game compliant at super discount of over 20,000 yen appeared

The world's largest IT trend show being held from May 31, 2016 in Taiwan · Taipei "COMPUTEX TAIPEI 2016"AMD can be used with a real VR headset such as Oculus Rift and HTC Vive at $ 199 (about 22,000 yen)Radeon RX 480We announced. NVIDIA's New King "GeForce GTX 1080"We are appealing cost performance to overwhelm.

The situation of AMD recital held by AMD in accordance with COMUPTEX TAIPEI 2016 can be confirmed in the following movie and the presentation of Radeon RX 480 starts from around 22 minutes.

AMD Live at Computex 2016 - YouTube


AMD's GPU development director and senior vice president Raja Kodri who will announce the new graphic board. "AMD's attitude towards gaming is simple" started talking.


AMD's vision is to make the next 250 million new gamers. To do so we need to quickly release high-performance products at a low price. And plans to increase VR game population to 100 million people.


"So, how can we increase the VR game population to 100 million people?"


"Everyone knows the wonderfulness of the VR experience by reading it with letters, in fact it should not have experienced it actually"


The reason is in price. In order to experience the VR gaming experience with a high-class VR headset, GPU with very high specifications is necessary. It is a narrow gate that only 1% of the 1.4 billion PCs in the world can run VR.


And I also know that 84% of people respond that they can reach if they are graphic boards from 100 dollars to 300 dollars (about 11,000 yen to about 33,000 yen).


In addition, AMD got a hint from the point that the price becomes a bottleneck in the spread of VR on Tweet of Palmer · Lucky of VR headset "Oculus Rift" developer.


Everyone thinks VR gaming is too expensive.


Many gamers and consumers are left behind from VR.


"AMD delivers VR experience to a lot of people, not that next year, but here now"


If the VR game comes to where it can reach, the number of developers will increase, more excellent VR content will emerge, it will be a virtuous circle of more popularization.


"AMD will democratize VR by providing high-performance, low-cost VR compliant graphics board"


"Let me introduce.The actual machine appeared that it is AMD's new graphic board" Radeon RX 480 ".



By saying "With premium experience at reachable prices", AMD's reference machine Radeon RX 480 adopts the premium design that has been adopted in high-end models so far.


The price is $ 199 (about 22,000 yen)


The Radeon RX 480 is composed of 36 compute units (CU), adopting a GDDR 5 memory with a bandwidth of 256 GB / s, and a TDP of 150 W. It has performance of 5 TFLOPS or more.


By adopting 14 nm FinFET process, Watt performance will be up to 1.7 times and architecture improvement will reach a maximum of 2.8 times.


Of course it supports graphics API such as DirectX 12 and Vulkan.


AMD FreeSync + DirectX 12 support demonstrated how gamer expectation "Battlefield 1" moves smoothly.


For high-performance gaming experience, Mr. Kodri said that the role of hardware is halved and the role of software is half more.


DOOM developers also praise RX 480 and AMD's DirectX 12 support.


"Well, do you need 700 dollars (about 77,000 yen) for an excellent gaming experience?", Clearly speaking remarks conscious of NVIDIA's new graphic board GTX 1080.


Comparison with GTX 1080 started.


On the right is GTX 1080 with 700 dollars and the picture on the left is "far cheaper" RX 480 picture.


In the CrossFire configuration using two RX 480, it is said that it will knock out FPS which exceeds GTX 1080.


Even if you use two RX 480, the price is less than $ 500 (about 55,000 yen). Cost performance is far above.


Mr. Kodri emphasizes not only that. According to Mr. Kodri, the GPU usage of GTX 1080 was nearly 100% in the previous comparison, while RX 480 is 51%. It is pointed out that the performance difference can be expanded further because improvement of the driver can still expect an accumulation.


Again I returned to the slide at the beginning of the presentation. AMD is RX 480 and we are committed to deliver VR gaming and special gaming experience to many people.


"Radeon RX 480" which is compatible with VR gaming, CrossFire configuration outperforms GTX 1080 and overwhelming even in cost performance will be released on June 29, 2016 at a price of 199 dollars (about 22,000 yen).