What is the strange proportion that sticks to the technology industry "90: 9: 1 law"?


To the community on the Internet, people who only view it than participants (ROM) Is far more than "1% ruleIt is said that there is. This is from the situation that there is only 1% of the person who writes and the user is the viewer afterwards, but apart from this, in the technology industry "90: 9: 1It is pointed out that there is a law related to another interesting ratio of "that is.

90: 9: 1 - the odd ratio that technology keeps creating | | The Guardian

In the IT service such as OS, browser, search engine, etc., the "90: 9: 1 law" that the share of companies entering the market becomes 90: 9: 1 ratio is being whispered. This is because the service that gained the most popularity and gained the support of many people monopolized 90% of the market, finally it was only 9% to secure second place, 1% even 3rd place, It is said that the service is equal to not being numerically present, the world of weak cookery eating.

For example, taking the market share of mobile OS as an example, about 83% of Google's Android, about 14% of Apple's iOS, and about 2.6% of Microsoft's Windows Phone (including Windows 10 Mobile) are about 2.6% In the situation that 1% can not be secured, in general "90: 9: 1 law" is established. According to this rule,Mobile version Firefox OS disappearsEven so,TizenIt seems that naturally it can not grow easily.
IDC: Smartphone OS Market Share 2015, 2014, 2013, and 2012 Chart

As for the OS for PC,IDC dataAccording to, about 91% of Microsoft's Windows, about 8% of Apple's Mac OSX, about 1% of Linux are still "90: 9: 1 law" is established.

In search engines, Google is about 89%, Microsoft's Bing is about 7%, Yahoo! Is about 3% and other search engines are sharing shares less than 1% of the remaining, almost the situation near "90: 9: 1 law" can be seen.

This is the result of showing the share of UK search engine as of November 2015. investigatedStatCounterAccording to, it seems that there is almost no change in trends in other countries.

In the browser, Microsoft's Internet Explorer, which once boasted an overwhelming market share of 95%, suddenly lost market share, while Google's Chrome has gained a majority share and is increasing its market share. Firefox, Safari, and others tend to lose market share in the long term at the last moment of maintaining the status quo, so it may be that the day will be dominated by the "90: 9: 1 law".

The reason why the existence of Dantotsu is born in IT service, The Guardian said that it is freeNetwork effectIs cited. Under the circumstance that many software can be used free of charge and the maintenance cost has not occurred to the user, the service which deprived a large share by the network effect will be further enhanced, so only the top-share service is overwhelming That is why we often build positions.

Furthermore, the exclusivity of the service is pointed out. Because ordinary users do not use multiple smart phones or search engines depending on research objects, there is no need to use multiple services, only one service will continue to be used, so the presence of Dantotsu was established It is possible to do.

The result of supporting this from another aspect appears in the share of game machines. For example, with respect to home game machines, Sony's PlayStation 3, which is the previous generation of hardware, sold 85.9 million units, Microsoft's Xbox 360 was 84.9 million units, and Nintendo's Wii was 1101 million units sold It is. This is because gaming enthusiasts do not have much exclusivity in game machines and game enthusiasts do not suffice if they use one kind of game machine, but because they may use more than one game machine, "90: 9: 1 The law of 'does not hold true.

From the fact that service introduction cost is low, network effect and exclusive service is bound by "90: 9: 1 rule", how to quickly deprive large market share in IT service It seems that it can be said that the fate of the service greatly depends on it.

in Note, Posted by darkhorse_log