The bottle design of Coca-Cola was born from the plant that we casually found in the dictionary
"Coca-Cola" sold by The Coca-Cola Company ("Coca-Cola Company") is the world's first cola drink and it is a drink that anyone knows about anywhere in the world. As of 2015 it is mostly sold in PET bottles and cans, but bottles were mainstream a long time ago. How was the design of the bottle of Coca-Cola came born, Quartz of IT related media is approaching its birth privacy story.
The Coke bottle's iconic design happened by sheer chance - Quartz
The History Behind the Coca-Cola Bottle: The Coca-Cola Company
Coca-Cola introduced a machine that puts a cola in a bottle in 1894, taking into consideration customer's desire and portability, and adopted the first bottle as a container in the history of Coca-Cola. In 1915 when 20 years passed since then, "Trademark of" Coca-Cola "was registered, and the company decided to design the bottle by public offering in order to clearly distinguish Coca-Cola from similar products such as Ikoca-Nora and Toka- I will decide.
The best team at the Coca-Cola bottle design competition was the design team consisting of five employees of the company called Root Glass Company that was in Indiana. The team adopted it as a prototype of bottle design is the plant cacao. It seems that the design team thought that the elongated shape of cacao fruit and the pattern entered vertically into the actual outer shell are attractive.
According to what the design team told Quartz, the design team talked about how the design team arrived at the cacao fruit, according to the content of the Coca-Cola public relations to Quartz, when the design team was looking through the dictionary about the meaning of "coca" in the library by chance Eyes caught on the cacao which was described near the item of Coca, and it was attracted to the charm of its shape and pattern.
I got inspiration from the fruit of cacao found by chance, and it is the bottle of the image below which was designed based on it. The shape in which the middle of the bottle is bulging and the pattern that entered vertically just reminds of the fruit of cacao. Coca-Cola's bottle design was decided in this way, and it was decided to be mass-produced after that and Coca-Cola not only in the United States but also around the world became known.
The first bottle manufactured since adopting the Root Glass Company's design was green and it seems that weighing 450 g or more when putting Coca-Cola, but this seems not to break when transported here and there Because I used durable glass considering durability. Root Glass Company which adopted the design won a bottle design patent and its original patent is in Washington, D.C.The National ArchivesIt is on display until December 2, 2015.
Quartz says, "The unprecedented bottle design made it clear that Coca-Cola successfully branded, and that Coca-Cola was a symbol of soft drinks, as well as the existence of bottle design was significant is.