Google publishes "Search Quality Assessment Guidelines" with Mobile Search Evaluation Method

ByGlobal Panorama

Google is a search functionAlgorithm developmentWe are carrying out a number of tests for the test, but in some tests feedback is given that general collaborators called "evaluators" evaluate whether the search results were useful or not. "What kind of criteria the evaluator will evaluate the search results"Search quality evaluation guidelineGoogle has released the latest version of "Search Quality Rating Guidelines" for the first time in two years.

Official Google Webmaster Central Blog: Updating Our Search Quality Rating Guidelines
http://googlewebmastercentral.blogspot.jp/2015/11/updating-our-search-quality-rating.html

In 2013, Google released a guideline that transparently describes the mechanism of the search function and explained to webmasters what kind of elements on Google are important to the page. Two years later, the situation that people use Google is changing a lot. For example, many people have smartphones, and the number of searches using mobile terminals exceeds the number of searches on PCs. The content of the guidelines has been updated frequently as a result of these changes, but it is the first time in 2 years that the latest version will be released for the general public.

The evaluator tells whether Google's search results fulfill the user's request by saying "Fully Meets (fitting the information you wanted" "Highly Meets (useful for many users)" "Moderately Meets There are users asking for further information), "Slightly Meets (not useful for most users)" and "Fails to Meets (not useful at all)". Evaluators' evaluations based on the guidelines do not directly affect the ranking of Google search results, but they seem to be used to improve the search function. In other words, if you read the guidelines, you can understand "what Google thinks about" what users are asking for searching "" and what makes SEO countermeasures possible by creating corresponding web pages.

It is possible to read all 160 guidelines from the following PDF file, and the update content is mainly the item "Understanding Mobile User Needs" in Chapter 2.

Searchqualityevaluatorguidelines.pdf
(PDF file)http://static.googleusercontent.com/media/www.google.com/ja//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf


In addition, the guidelines released at the time of article creation are not the final decision version, but the guidelines are scheduled to be updated reflecting the usage trend of the search function.