68% of Apple product packages recycled, "Apple Better Starts Here

Apple in 2016New headquartersIs scheduled to be completed, 95% of the material used in the new headquarters has been used in existing buildings. In addition, 68% of product packages are recycled materials, and 30% of the plastic used in iPad Air 2 adopts recycled past product parts. Although Apple is using resources efficiently just by looking at one device, we are also doing large-scale forest protection and effective use of clean energy, etc. "Better Starts HereIf you look at the movie called "Apple's environmental initiatives, you can better understand its efforts.

Better Starts Here - YouTube


Apple considers the environment in every situation. Scenes where you run a line on paper with a pencil ... ...


Scene to make things.


What is removed and what will it leave? What was thrown in and what made it smaller ... It was projected by saying that it was 67% smaller than before in the MacBook board.


However, what we must realize at the same time is "device speed"


And "efficiency".


Considering ease of use and energy efficiency, various challenges were made, and we adopted a new charging method combining MagSafe technology and electromagnetic induction charging for charging Apple Watch.


As for the energy, Apple is paying great attention.


Apple is a leading solar panelSun powerWe are building a photovoltaic power plant of 40 MW in Sichuan Province of China in cooperation with it, completion is seen as October to December of 2015.



The energy made at the photovoltaic power plant will be used at China's Apple office and the Apple Store. In addition, there seems to be a purpose to indicate that the energy obtained by solar power generation can also be utilized on a commercial scale.


In addition, although Apple integrates OS, software, hardware, etc. as "ecosystem" ... ...


To support the ecosystem including a large amount of data, enormous energy is necessary.


In this regard, Apple's data center uses 100% clean energy.


The data center is located in the state of Oregon, USA, and we are doing micro hydro power generation. We use the power of the water flowing through the local irrigation canal to generate 12 million kilowatts of energy in an hour.


This is the state of the power plant.


Also consideration is given to the environment in the package.


For example, 68% of the paper used is recycled paper. We succeeded in decreasing the paper to be used year by year, and the paper used for iPhone 6 packing seems to be 34% less than packing the original iPhone.


In addition,The Conservation FundWe bought 36,000 acres (about 146 square kilometers) of forests in tie-up with them. Because these forests were likely to disappear in the development of residential land and the like, The Conservation Fund protects and manages the forests and manufactures pulp using the trees that were efficiently harvested considering the environment considering the environment.



"We will continue to think about places where we can continue to do better with sustainable energy," Apple continues to think that it will focus on the creation of clean energy such as air volume, hydraulic power and sunlight, and forest protection It is done.


Further detailed data can be seen from the following PDF file.

Apple_Environmental_Responsibility_Report_2015.pdf
(PDF file)http://images.apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2015.pdf


An example of the material to which this is published. Apple is releasing to understand its impact on the environmentCarbon footprintThe amount is measured. The following graph is a breakdown of it, and most of it is known to have been discharged during the manufacturing process.


The carbon utilization rate decreases year by year.


On the other hand, the energy efficiency of products is increasing year by year. Starting with iPhone 6 with M8 Motion Coprocessor and better battery life, the Mac Pro, Mac mini, iMac's energy efficiency is very good compared to other devices and past Apple devices It is.


We also reuse many of the materials we use. 95% of the new Apple headquarters scheduled to be completed in 2016 reuses existing building materials.


30% of the plastic used in the Mac Pro speaker · iPad Air is recycled of past products and the butterfly structured keyboard adopted in MacBook Air is also recycled 67% of bio-based contents .


Regarding power generation, in order to realize "net zero energy" that is self-sufficient in electricity and heat, we aim to maximize energy efficiency and conduct various power generation methods such as solar, biogas and hydropower. In addition, we are investing in a new energy business in the area where we can not afford to be able to be self-sufficient.