Finally VAIO smartphone officially announced, new value provided by strong and powerful communication tags?

Independent from SonyVAIO CorporationHas decided to launch a smartphone with Japan communication with a tag. Monster laptop PC "VAIO Z"Monster Tablet PC"VAIO Z Canvas"The third product of the new product" VAIO smartphone "will be batting with the smartphone division of Sony Mobile, so it seems that it will be accepted at the dawn of the gutskin battle with Sony at last. What is the VAIO smartphone that VAIO seems to be a monument to achieve true independence from Sony?VAIO smartphone new product releaseIt was like this.

Announcement concerning announcement of VAIO smartphone
http://www.j-com.co.jp/news/release/1425.html


◆ 13: 05
VAIO smartphone presentation venue Tokyo ·Round Bill HallArrival in.


The first VAIO smartphone developed jointly with Nippon Telegraph and Telephone Corporation said it is "to create new value that is not new".


People gathered one after the other. The recital starts at 13:30.


◆ 13: 45
We will provide "new value" with tags of VAIO and Japan Communication (JCI).


At the time of 2011, SMS is a mainstream in communication tools In ion SIM a "cheap SIM" boom was played by Japanese communications b-mobile. The earthquake triggered the importance of "connecting" to close up, after that the SNS era has arrived.


In 2014 SIM Fleecemo 'Nexus 4' and SIM card set with a monthly plan of 2980 yen provided. We have taken the lead in the so-called "cheap smaho".


And in May 2015 SIM unlock mandatory.


Previous mobile communications are monopolized by the three major companies, NTT Docomo, KDDI, and SoftBank.


Japan Telecom and VAIO 's tag team will provide "solutions" that can not be done with vertical integration model. The difference between vertical integration is that each is independent.


Provide new service with non-vertical integration all-participation type cooperation system. The first one is "VAIO Phone". VAIO Phone designs are handled by VAIO and Japanese communications are sold.


In order to legitimately distribute the limited resources of "frequency band", MVNO such as Nippon Telegraph and other major companies has entered. A set of MVNO and SIM free terminals will finally start legitimate competition in 2015.


◆ 14: 00
The current smartphone market is roughly divided into high-priced Japanese-made and low-priced manufacturers mainly in China. Meanwhile, there is an open market in the middle of the strike. It is VAIO Phone that aims at there. I will throw a straight ball there and plan to win.


Although it is exciting MVNO, the "SIM free smartphone" terminal is not yet in a competitive state. Cooperation between telecommunications carriers and hardware manufacturers should extend future mobile network services such as IoT.


Providing services not provided by the three major companies is the mission of MVNO operators. For example, "03 smaho" is that you can bring home fixed line telephone numbers with VAIO Phone. Also, "FMC Phone" is utilized for business use. Various services and applications such as health care field and security field are planned to be offered at VAIO Phone.


Next is the VAIO design concept. The core (core) of VAIO is "high density packaging technology", "heat dissipation design technology" These have been announced at VAIO Z. We will propose "design power" as the third core at "VAIO Phone" of Japan Communications + VAIO.


Provide comfortable feeling for everyone in every scene. Focus on "essence" rather than multifunction. We narrow down the functions and push only the important things to the front. In other words it is a minimalist design.


VAIO Phone is a simple design based on black that matches every scene. The presence of the gloss of the glass material and the contrast of the matte finish of the side gives a sense of presence. Matte soft touch should be touched if you feel easy to grasp, comfortable.


In pursuit of simple design while suppressing basic performance such as 5-inch display, 13 million pixel camera, quad-core SoC, 2 GB memory as well as appearance design.


VAIO Phone is a product that feels comfortable to use with securing necessary performance.


Provide "+ α" value by combining hardware and communication. We plan to offer services not limited to smartphones.


◆ 14: 15
In 2014, Nexus 4 offers a plan with unlimited communication capacity (200 kbps) at a monthly charge of 2980 yen (excluding tax). VAIO Phone dedicated service is newly provided by SIM card dedicated to VAIO Phone.


VAIO Phone dedicated SIM can choose two types of plans. We will provide "voice call + 1 GB high speed communication plan" with payment 24 times a monthly charge of 2980 yen (tax not included) as with Nexus 4. Another plan is "33080 yen (tax excluded) monthly" voice call + high-speed flat-rate plan use ". Among them, 2000 yen is terminal fee.


The terminal fee for lump-sum payment is 51,000 yen (excluding tax). Of course VAIO Phone is SIM lock free so it can be used with other MVNO.


In addition, we have opened VAIO Phone Call Center from today. We respond to consultation and inquiries dedicated to VAIO Phone.


The VAIO Phone is scheduled to be released after 20th March 2015 (Friday).


VAIO Phone is the first one. In the future, we will continue to provide a new mobile experience of all participants.


◆ 14: 30 Q & A session
BCN Michikoshi:
According to our data, ASUS is the top share share for SIM-free smartphone terminals. However, Sony mobile is top if NTT docomo's SIM unlock terminal is included. VAIO Phone seems to be fighting against Sonny of the old nest, but what are your strategies and enthusiasm?

President of VAIO Corporation Takayuki Seki:
It is a frequently asked question. Basically I do not feel like fighting with a crawl. "VAIO" is a trademark of Sony. We are pleased to support new challenges and get permission and take over the brand. Sony is targeting mega carriers (three major companies), we do not consider competing as MVNO. We will offer new possibilities to our customers. If you can make a new challenge with MVNO.

Freelance Ishikawa:
Although it was "VIIO exclusive SIM" within the announcement, can VAIO Phone be used with other companies' terminals?

Nihon Communication Co., Ltd. Vice President Naohisa Fukuda (hereinafter referred to as "Fukuda"):
Since VAIO Phone is SIM lock free, of course, it can be used with other company's MVNO · SIM card. We have long claimed that "SIM lock should be unlocked." We will not lock SIM lock on our products in the future.

Ishikawa:
Japan TelecommunicationsMNODo you mean you want to become a mobile phone carrier?

Fukuda:
I do not intend to become an MNO. The current situation that several companies dominate the mobile network with the so-called vertical integration, the state that they are entrusted to three companies is strange. Mobile has infinite possibilities such as IoT. It means that we cooperated with Japan Communications · VAIO because we managed to do it. I am not planning to make a Japanese communication shop. I would like you to understand the difference in efforts with major carriers.

Freelance Isino:
VAIO Phone is manufactured by Japan Manufacturer and its design is VAIO. What level is the relationship with the design of VAIO?

VAIO Corporation Executive Officer Takashi Hanasato (hereinafter referred to as "Hanashi"):
VAIO Phone was a project in a very short time. Since there was a chassis (basic design) itself as a base, we are doing various seasonings while giving a sense of unity with the whole design.

Ishino:
Is there a sales channel?

Hanatomi:
Regarding the sales channel of where we can buy it, I'd like to inform you about the shipment next March 20th in order.

· Continued
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