What is "Gamergate" giving enough damage to disappear major advertisements from game related news sites?

ByJason Devaun

"How is the female character appearing in the game drawn as an object of gender?"Gathers a great deal of attention on the net," sex discrimination "and" corruption of journalism "that take root in the game industry and gamer culture are causing the world to be troubled, but I give constructive opinions on such a game industry It is said that "GamergateThe movement is rolling over the net.

What's happening in Gamergate? | The Verge
http://www.theverge.com/2014/10/6/6901013/whats-happening-in-gamergate


In August 2014, Eron Gjoni, a former lover of Zoe Quinn, a developer of indie games, said, "Quinn cheated on many men, and some of the cheating parties were game news sitesKotakuMr. Nathan Grayson served as a writer. Quinn cheated on the net on the internet that we did not have grounds to say "It was to get high evaluation from Kotaku for the game I developed."

About the relationship between Quinn and GraysonKotaku surveyedAnd Mr. Grayson was not involved in the evaluation of the game developed by Quinn, and it is revealed that there was nothing wrong with the evaluation of the game.

However, the game "Quinn developed"Depression QuestWhile receiving a lot of praise, Mr. Gjoni 's slander followed more criticism, he received hacking attacks against SNS accounts and homepages from some net users, and he was exposed to unspecified attacks is. In addition, Quinn reveals it on Twitter that he has received many harassment even now even after more than a month since the uproar.


And, at about the same time as Mr. Quinn, the topic in the game industry was talked about by feminist critic Anita Sarkeesian, "How do female characters appearing in games are depicted as sexual targets?" Content movie. Through this movie, Anita is doubtful about the way women are treated on the game, but you can understand the contents of detailed movie by reading the following article.

How is the female character appearing in the game drawn as an object of gender? - GIGAZINE


In this way, "sex discrimination" and "corruption of journalism" in the game industry and gamer culture caused the world to make noise, and among 4chan, a bulletin board service,GamergateMovement is born. This exercise is to attach a hash tag "# gamergate" and to discuss the future of the game industry on Twitter.

Searching for "# gamergate" on Twitter, you can see clearly how much Gamergate has evolved into a big movement.


On the other hand, some people are trying to preserve the idea of ​​existing "gamer culture", and such people are caught up in old stereotypes like "gamers are young white men disliked by women" It seems that advertisements full of prejudice against gamers are posted on game related news sites like Kotaku and Polygon.

A "disrespectful nod" campaign to reduce such advertisements is also undertaken as part of Gamergate's movement and this movement is aimed at helping Intel, a semiconductor manufacturer in the United States,GamasutraIt is a big exercise that cancels advertising on advertisements.

Intel issues # GamerGate apology, still not advertising at Gamasutra [Updated] | Ars Technica
http://arstechnica.com/gaming/2014/10/intel-folds-under-gamergate-pressure-pulls-ads-from-gamasutra/


It is believed that Intel discontinued advertising on Gamasutra because many users sent complaints about Intel's advertisement due to the Gamergate movement.

Gamasutra replied to the reader's question from the Twitter account, and it is revealed that Intel has canceled advertisement posting due to the rush of complaints.

@ BuckSexingtonYes, our partners at@ IntelWere flooded with complaints over a recent opinion piece, and they did pull an ad campaign.

- Gamasutra (@ gamasutra)2014, October 1

Intel explained how I canceled advertisement posting on my blog last Friday and said, "We want to support men and women equally and we think that men and women should be treated the same way. I would like to deeply appreciate that if I had angered someone because I was not intentionally taking such actions, "he commented.

Although it is the Gamergate movement that led to the withdrawal of the advertisement of a large company, if you search the hashtag "#gamergate", you can also see Japanese tweets rarely.