Official movie that understands amazing technology and sophisticated design of "Apple Watch" well

Apple announced at a new product release held in Cupertino at 10 o'clock on September 9, 2014 (2 o'clock on September 10 th, Japan time)Two smartphones "iPhone 6" and "iPhone 6 Plus" announcedDid. And what was announced along with the new iPhone is "Smart Watch"Apple WatchThe technology and design of the wearable terminal that Apple sticks to sticking to attention is finally clarified at last.

Apple - Apple Watch - Introducing Apple Watch - YouTube


New device "Apple Watch" packed with Apple's technology


On the home screen, applications are lining up with the slurry, so you can search for your favorite apps right away.


The time when the relation between people and technology began to mark the new time began.


Apple Watch is packed with new technology in both hardware and software.







Just wear Apple Watch in your arms and launch the home screen.


The home screen is designed for intuitive access to various applications.


Retina display is perfect for small watches.



Even if you enlarge the image this street.


This is a digital crown that developed the technology used to set the date and time with a mechanical wrist watch or to wind the mainspring. Apple realized the operation of the display using a digital crown as it is impossible for touch operation with a small device such as a wristwatch.


For example, while browsing Maps ...


You can zoom in by rotating the digital crown crisply.


Digital crown made it possible to perform accurate operation impossible with touch operation.


Push the digital crown and you will return to home. In other words, it also has the role of a home button on the iPhone or iPad.


The main operation of Apple Watch is to rotate the digital crown ......


I will do it by pushing.


The appeal of Apple Watch is also in various applications.





With Apple Watch you can reply to messages more smoothly than before.



With the new function "Glance" that you can quickly check the information you need most frequently, catch the information you want anytime anywhere without stress.


Press the button under the digital crown to display a friend.


With Apple Watch you can keep in touch with your friends within a few seconds.


Communication with friends using Apple Watch is mainly done by touch operation. For example, if you draw a round circle on the display with a touch operation ... ...


It is displayed on the other's display.


This flower picture is also this street.


Also, a really important person can send beats of the heart that I tracked with Apple Watch.


Most Apple Watch Retina displays are not only protected with diamond's second hardest material sapphire crystal as a transparent material, but also that surprising technology is installed.


The display is a touch operation ......


It is possible to recognize the difference of "push" operation.


By recognizing the difference between "tap" and "press", various operations are enabled.


Not just to see with eyes ......


Listen with your ears ......


Apple Watch is a device that you can feel with your skin.


The heart of Apple Watch is a proprietary chip.


We have incorporated a number of subsystems into one chip.


It is the first attempt in the industry to incorporate computer systems into tiny chips.


On the back of the main unit is equipped with sensors that use infrared LEDs and visible light LEDs, collecting data on the body from the wrist.


By combining the built-in sensor and GPS / Wi-Fi of the iPhone, Apple Watch measures all kinds of physical exercise, from simple motion to active exercise.




Bring the connector to the back of the charger ......


It just snaps in. This is an idea combining Apple 's MagSafe technology and electromagnetic induction charging.


Apple is also showing great attention to 'accuracy' which is also a condition of high-performance watches.


With technology linked with iPhone, we keep error with world standard time within 0.05 seconds.






The accuracy of time is also an important element of Apple Watch's design.


A watch is a device to use everyday. To make you feel new whenever you use Apple Watch, Apple comes with a variety of watch faces and you can customize it.




By customizing, the types of watch faces can reach millions.





There is also a watch face of Mickey Mouse inside.




Watch faces are not the only thing you can choose freely. Apple Watch has a total of six different bands.


It is possible to remove the band by shifting it sideways.



You can remove it and install a different band.



The sports band is made of high-performance fluoroelastomer, light weight and soft finish, despite its outstanding durability.


The buckle can be installed simply by snapping the pin.


This is a leather loop made with handmade Venetian leather in Naples, Italy.



Magnets are embedded in quilt-tone leather and fit exactly on the wrist.


Modern buckle which can choose from 3 colors of soft pink · brown · midnight blue.


I used two magnets for the buckle and realized a "fast" fastener which can be said as a synonym of Apple products.



A classic buckle with a design that appeared like a traditional buckle.


Dutch leather with grain embossed finish with delicate texture is used.



Link bracelet made of 16L stainless steel alloy.


Buckle is a type to be folded down and closed.


Using Apple's own stainless steel, the Milanese loop boasts a smooth yet durable durability.



Apple Watch has three types of cases: Apple Watch, Apple Watch Sport, and Apple Watch Edition.



"Mirror-finished stainless steel case and space black stainless steel case are prepared" Apple Watch "


The band can be selected from leather band · link bracelet · Milanese loop · high performance fluoroelastomer.


"Apple Watch Sport" is designed to withstand violent movements during exercise by using silver or case gray oxide-coated lightweight aluminum as case, Ion-X glass as display, It is being done.


Fluoroelastomer band.


"Apple Watch Edition" uses gold tailored at 18K, a design full of luxury.


The display is coated with sapphire crystal.


Watch faces and bands that you can customize as you like.





The case can be selected from three kinds of collection.















Apart from the above, Apple can view the promotion movie of Apple Watch from the following URL.

Apple - Apple Watch - Reveal - YouTube


The earth being projected.


Digital Crown


Sophisticated design is exactly the symbol of Apple.




Measure every movement with LED light on the back.




You can choose from various types of belts.





I was also committed to the precision which is the original function of the watch.





Apple's Smart Watch emphasizing the user's personality.




Apple Watch is $ 349 (approx. 35,000 yen), which is scheduled to be available from the beginning of 2015. From now it will be expected how Apple will affect the smart watch market, such as SONY, Samsung Electronics, LG, etc., which manufacturers are caught.



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What is "Apple Watch" useful and useful? Apple Official Movie Appears With One Shot - GIGAZINE